Tap into the global buying power of women

As entrepreneurs, have you stopped to think about the sheer buying power of women globally, and what that represents in terms of entrepreneurial opportunity? It’s estimated that women control over $20 trillion in world-wide spending. In the US alone, the purchasing power of women ranges from $5 trillion to $15 trillion annually. (Source: Nielsen Consumer) and women control more than 60% of all personal wealth in the U.S. (Source: Federal Reserve, MassMutual Financial Group, BusinessWeek, Gallup). Women also account for 85% of all consumer purchases, for example new homes (91%), vacations (92%), healthcare (80%), new cars (65%), food (93%), bank accounts (89%), and the list goes on. Women represent some serious buying power, and as a result, this presents a unique opportunity for women consumers to make some conscious purchasing decisions to support their fellow women entrepreneurs, and help women owned businesses to grow and thrive.