Business is a two-way street

There is a major business opportunity potentially staring Africa’s women entrepreneurs in the face. I am talking about the growing number of international women entrepreneurs who are creating products, services and solutions that have a real relevance to African markets, and yet they encounter challenges breaking into those markets. Let’s face it, the same challenge is encountered by Africa’s women entrepreneurs trying to break into global markets. This is where the power of collaboration comes into play. Africa’s women entrepreneurs bring to the table their local market knowledge, their business acumen, and their established networks on the ground. On the reverse side, global women entrepreneurs looking to break into Africa’s markets are looking for trusted local partners with whom to build mutually beneficial, long-term relationships. The benefits can be enjoyed on both sides - Africa’s women entrepreneurs can partner with like-minded women counterparts globally to get great new products launched into the local marketplaces on both sides of the globe. After all, as the saying goes, business is a two-way street.