Harness the power of word-of-mouth

We all know the power of word-of-mouth, when customers recommend others to check out your business, its products and services. It is an important driver of new business and does so much of the sales work for you. But the challenge is how to get your satisfied customers to spread the word on your behalf. Here are six top tips to help you to harness the power of word-of-mouth marketing. Firstly, it starts with you providing a great product or service offering to your customers - if it’s good, people will talk positively about you. Secondly, ensure your customer service is world class - people always remember the way they are treated. Thirdly, cut out the jargon and give your customers the information they need, when they need it. Fourthly, appreciate your customers - say thank you for their business. Fifthly, stay connected to your customers - communicate with them regularly. Finally, maintain your visibility in the marketplace - use social media, publicize what you are doing, network at events. Remember, if your customers can see and hear from you regularly, and they like what you are doing and saying, they are more likely to tell others.