Learning the art of negotiation is a must when it comes to doing business, to getting the best deal from suppliers, or working with key financial partners. But for many women entrepreneurs, negotiating and getting the best deal for the business can be a challenge. However, there are a number of strategies that can be adopted to ensure the best deal is done. Firstly, it’s important to confirm that you are in a negotiating situation that you have a chance of winning - background research here is key. Secondly, once you are in the negotiation process, have your own objectives that you want to achieve firmly top of mind, and be very clear about what you are not prepared to give ground on. Thirdly, have your support system in place to help you clarify and fully understand any negotiated offer that is put on the table before you formally respond. Fourthly, make sure you have your perfect agreement scenario drafted and with you to help guide the negotiations in your favour, and ready for sign off if the talks go well. Finally, prepare yourself mentally before going into any negotiation, and ensure your attitude is right. You don’t want to feel pressured by the situation, and good preparation will help you to enter the negotiations fully focused and relaxed in order to get the best deal. Remember that ultimately, negotiation is about knowing what you want, going after it, and respecting the other person in the process.

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