Get out of your comfort zone

We probably all know the phrase ‘same old, same old’, and in business, it’s all too easy to keep doing things the same way because it’s always been done that way, particularly in traditional business and industry sectors, or in family run ventures. But that doesn’t mean it’s the right way - things change, markets change, consumer needs change, technology changes. It’s important as entrepreneurs that we continually step out of our comfort zones and not just challenge ourselves as founders to think and do things differently, to keep things fresh and innovative, but challenge those around us too. Successful businesses are agile, they keep innovating, they are open to change and finding new ways of doing things, they challenge the status quo. As individuals, entrepreneur founders need to continually push the envelope, to question why they do things or think in a particular way. It’s how businesses grow and adapt to changing market conditions, leading instead of following the pack. So the question you have to ask yourself this morning is: when did you last get out of your comfort zone and take a fresh look at the way you do business? As the well known saying goes: "Great things never came from comfort zones."