One of the key challenges to being a successful woman entrepreneur is finding the confidence to make your voice heard in the marketplace whilst still remaining true to yourself and your values. Often there is a misconception that it’s necessary for women entrepreneurs to feel as though they have to adopt a male attitude towards business, becoming overly competitive, sometimes perceived as being more aggressive, when it comes to getting heard and noticed. But successful female CEOs believe that remaining true to yourself and finding your own voice are the keys to rising above preconceived expectations and societal expectations. Yes, you will still have to fight for your share of voice and to get access to markets, but you can do this without having to become someone you’re not.

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