As entrepreneurs we know the power of testimonials from our clients to position our businesses and brands as trustworthy, efficient, reliable, high quality deliverers of the products and services we offer. Yet are we really leveraging these happy clients as genuinely effective sales tools? There are so many smart ways to have our satisfied customers help us to get the word out there to new potential clients. Written testimonials are always a good way of having our happy clients speak about their positive experience with our products and services, but the trick is to ensure these testimonials have high visibility on our websites, on our promotional materials, and on our social media feeds. Video and podcast testimonials are the most powerful means of having our clients share their experiences with our audiences, and are easy to record and share using the power of social media to the full. New customers want the comfort factor of knowing your business and brand has a track record of successful delivery, so how better to get that message across than through the voices of your happy clients. Ultimately, they are your best and most powerful sales tools.

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.