Access to markets is key to unlocking startup success

Often startup businesses spend a lot of time agonizing about how they are going to get access to capital, and yes that’s an important part of the journey. But, perhaps more important is getting access to markets and that can often be just as difficult, if not more so, particularly for Africa’s women entrepreneurs. Making the move into high growth markets in different parts of the world can certainly provide opportunities for success, especially when local business conditions are tough or over saturated. But breaking into these new markets can be daunting if you have no starting point, and often knowing where to get that starting point is a challenge. If there is one thing we know at Lionesses of Africa it’s that having an established community or network to tap into in any new country or city market can be key. Having other women entrepreneurs to connect with through that shared sense of community can provide essential local market insight, connections to useful contacts, partnership opportunities and much more. So the bottom line is use your communities and networks to make those all important breakthroughs into new and exciting markets. A world of business awaits you!