So, you have a new product or service that you have spent months of hard work and resources perfecting, and now it’s finally ready to get out to market. But the question is, are you launch ready? Ensuring you have a great product or service launch takes planning and preparation if you are to reach those key audiences and turn them into sales. Here are four quick tips to help you on your mission. Firstly, get your launch team in place - this could be a combination of your own employees, your hired-in event crew, your promoters, and your partners - everyone who is going to be out there helping you to get product to customer. Secondly, get people talking about your launch and your new products, and that means writing. Make sure you have powerful copy written about your new products or services in multiple forms, ready for use on social media, in advertising, on press releases, in marketing e-mailers, etc. Thirdly, put your promotions action plan in place, including launch events and roadshows, webinars, special sales activations and demo days, and ensure your promotions team are briefed on the story behind the product. Finally, ensure your payment systems are in place and fully working, because it’s all about converting the interest into the sale. You should now be ready to get out there and launch that new product or service with confidence.