Why sharing your values as an entrepreneur is important to the business

Today, consumers are becoming much more aware of value driven business and make conscious purchasing decisions based on their sharing of key values. Therefore, in an increasingly competitive world where so many brands and businesses are competing for marketshare and share of voice, it’s becoming more important than ever to tell the world what you and your brand stand for. The CEO of Starbucks, Howard Schultz, nicely summarized the connection when he said: “If people believe they share values with a company, they will stay loyal to the brand.”The question is, are you ready and on-script with your story? Your brand’s story has to resonate with consumers in a way that creates a tangible and emotional connection. Your brand needs to demonstrate and communicate that it really “gets” who they are and what they need, that the values underpinning your brand resonate with the consumers you are looking to get on side. So, if you haven’t articulated your own brand values, then now is a good time to do just that.