I love it when a good plan comes together, and for me, there is nothing quite as exciting as seeing women entrepreneurs creating partnerships by pairing their products and services in order to reach new markets. Let me give you a great example - in Johannesburg, South Africa last year, I saw two women entrepreneurs from very different industry sectors collaborating for mutual business success (Vicki Bain of Chocoloza, a handmade luxury chocolate brand, and Clare Appleyard of Katannuta Diamonds, a handmade diamond jewellery manufacturer). Both of these hardworking creative entrepreneurs saw the potential of pairing their highly individual products as a way of helping couples to celebrate their engagements and marriages. Bespoke rings were accompanied by a box of beautiful handmade chocolates decorated to look like gemstones as part of a promotional campaign that benefited and gave exposure to both brands. It was a win-win for both businesses - and ultimately, customers loved the highly personal, special occasion, paired brand experience. So, how will you ignite your own pairing spark?
Have yourself an inspired entrepreneurial day! — Melanie