Women entrepreneurs are tough, I know this from personal experience, having met thousands of inspirational women through the Lionesses community over the years. Yet as tough as we think we are, nothing has prepared us for the impact of Covid-19. My heart goes out to the many women business owners who have had to take really hard decisions to put their businesses into dormant mode, temporarily laying off employees, until the crisis is over. I have taken many calls from stressed women entrepreneurs over the past few weeks who are in this mode right now. Such decisions test the emotional capacity of the toughest women entrepreneurs, but when it is a matter of long-term survival for the business, there is often no other choice. To be able to reopen when the crisis is over means taking the tough decisions now. It means re-envisioning what the business could look like in this new economy in the future. It means pivoting where necessary to break into those gaps in the market when it opens again. It means re-thinking business and marketing strategies to reflect new customer demands. Basically, it is like starting a brand-new business.
Have yourself an inspired entrepreneurial day! — Melanie