Welcome to the kindness economy

Over the past few months, since this pandemic started to wreak havoc on the retail business sector globally, I have seen at first hand just how it is changing the face of shopping as we know it. I can speak from personal experience and tell you that my own shopping habits have changed completely. I now buy everything online and I make carefully considered purchasing decisions, looking to support smaller, independent retailers who align to my values. It seems I am not alone. This crisis is creating a new ‘kindness economy’, one that puts a value on knowing how something has been produced, who created it, what impact it had on a local community or industry sector. Our high streets are already changing due to the economic impact of the pandemic. As big retailers are going out of business or changing their business models to adapt, it creates opportunities for entrepreneurs to thrive in this new retail reality. Consumers are looking to make their purchases count, to support small businesses that resonate with their values, to make kind retail decisions. As entrepreneurs, we need to embrace this new kindness economy and make it work for us.

Have yourself an inspired entrepreneurial day! — Melanie