So many of us are now experiencing the new normal of being in a country-wide lock-down situation due to COVID-19. Whilst this situation is undoubtedly devastating on so many businesses right now, history tells us that this will pass and we will get through it - eventually! As entrepreneurs, however, we know how to turn a bad situation into an opportunity. So now is the time to use this business pause to re-strategize for business life after the pandemic. It’s time to take a hard look at our business models, our sales and marketing practices, our customer communication, and our product development. If ever there was a time to think out of the box, to innovate, and to take a fresh look at the way we have been doing business, now is it! Engage your employees and your customers in the process. Use the digital communications tools you have at your disposal and reach out to get feedback on your new ideas during this planning phase. When you finally emerge from this crisis, you will need a dynamic new strategy to kick your business into top gear.
Have yourself an inspired entrepreneurial day! — Melanie