Probably like many of you, I have been using this unusual period of time to do some research and catch-up reading on insights from my fellow women entrepreneurs around the world. I was reminded of a famous quote by Charles Darwin this week whilst reading an article, and it seems very relevant today. He said: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” How true that is in today’s global crisis. As entrepreneurs, we are all having to adapt our businesses in response to the current environment. Those who can successfully change will be the ones that survive and thrive. I am seeing many women entrepreneurs in the Lionesses of Africa community now turning their attention to online and digital marketing, instead of relying on traditional business models. The move to ‘Direct to Consumer’ strategies through digital transformation is what will keep these women entrepreneurs connected to their customers during these tough times. It will also raise brand awareness amongst potential new customers. Being adaptable to change is what will make the difference.
Have yourself an inspired entrepreneurial day! — Melanie