Taking a more impact-driven approach to corporate gifting

It’s that time of year when big and small companies alike look to acknowledge the hard work done over the past 12 months by their valued employees. And that’s when thoughts turn to buying corporate gifts. But let’s think about the potential impact that could be made if those companies sourced and bought their corporate gifts from Africa’s women entrepreneurs, instead of from corporate gifting companies whose mass produced products are sourced from China or other parts of the world. Across the African continent, women entrepreneurs are creating world-class products ideal for corporate gifting, from luxury home decor items, to award-winning leathergoods, jewellery and textiles. Women entrepreneurs are great at creating experiential gifts that excite and entertain stressed out employees, from artisanal chocolate and bread-making sessions, to gin and wine-making educational tours - to name but a few. The added value comes with the unique, impact-driven back-story that comes with every corporate gift produced by Africa’s women entrepreneurs, adding to the feel-good factor. So to all those corporate gifting decision-makers out there, why not think outside of the traditional box and take a look at buying this year’s gifts from Africa’s women entrepreneurs. Your employees and those women owned businesses will thank you for it!

Have yourself an inspired entrepreneurial day! - Melanie