Lioness Launch / South Africa’s IWDS, launches impact-driven initiative to create sleeping bags from waste fabrics, turning waste into hope for the homeless

May 18, 2025 Melanie Hawken

Colleen Deetlefs, founder, IWDS (South Africa)

Lioness Launch

South African social entrepreneur, Colleen Deetlefs, is passionate about creating awareness of the state of our environment through the renewing of different waste materials and shifting the global economy through the rejuvenation of waste. Her latest initiative, IWDS, is a non-profit organization that is dedicated to fostering sustainability and economic empowerment. Through its work, it strives to offer more than just a solution for waste - it is helping to build a future where creativity, sustainability, and community-driven progress go hand in hand. IWDS is committed to transforming waste into opportunity by upskilling individuals, fostering creativity and promoting sustainability. In a world where waste is abundant and unemployment hovers at 35%, IWDS’s mission is to upskill individuals using repurposed waste materials. With winter now in full swing in South Africa, IWDS has identified a dire need for sleeping bags with a carry bag for the 16000 homeless people in Durban alone. Through upskilling, IWDS is on a mission to create sleeping bags from waste fabrics-turning waste into hope-to those who need it most.

Hon. Tiguidanké Traoré, a visionary entrepreneur harnessing the power of female leadership to create positive social change

May 2, 2025 Melanie Hawken

Hon. Tiguidanke Traore, founder, ToutesLeaders (Guinea)

Startup Story

Hon. Tiguidanke Traore is the change-making founder of ToutesLeaders in Guinea, a non-partisan citizen movement committed to reinvigorating democracy through the power of female leadership. Its shared values are: social justice and entrepreneurship.She is a graduate of the ISSIC School of Journalism in Dakar, Senegal, specializing in Corporate and Social Communication. After gaining extensive experience in administration as an administrative employee for the municipality of Chaudfontaine in Belgium, she embarked on a business venture in 2010 by creating her own label, "COCOSTYLE," which promotes community living through inclusive fashion inspired by Afro-European cultures. She launched her own e-commerce business and participated in the civic engagement of the African diaspora by leveraging the rich cultural diversity in the Liège region (BELGIUM). She also invested internationally by opening her first showroom in Casablanca, Morocco. She has created jobs for 120 people through her business and organisation.

Wawira Njiru, a visionary leader feeding Africa’s future

March 23, 2025 Melanie Hawken

Lioness Weekender Cover Story

Food4Education, an award-winning social enterprise building a blueprint for school feeding programmes across Africa

Wawira Njiru is a Kenyan entrepreneur and visionary leader on African food systems, nutrition, philanthropy and social innovation. As Founder and CEO of Food4Education, an award-winning, locally rooted, and African-led solution to end classroom hunger, Wawira is the architect behind the blueprint to scale sustainable, nutritious, and affordable school feeding programs across Africa. Under her leadership, Food4Education has grown from a passion project that fed 25 children at its launch in 2012 to an established food industry engine that serves more than half a million children daily in Kenya, improving their nutrition and education outcomes while also creating jobs (4400 employees) and opportunities for whole communities. Featured in TIME, Bloomberg, CNN, The Guardian, BBC, Reuters and CNBC, Wawira has also received global recognition for her commitment to feed Africa’s future including the Skoll Award for Social Innovation and the Elevate Prize among others.

Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence

November 17, 2024 Melanie Hawken

Nonceba Ndukula, founder, Nabai Foundation (South Africa)

Startup Story

Nonceba Ndukula is the founder of Nabai Foundation in South Africa, a social impact organization with a vision to break the cycle of poverty and empower underserved communities through education. The foundation's Afternoon Enrichment Program, mentorship initiatives, and community projects reflect Nonceba’ s dedication to making a positive impact. She is a GBV-F Survivor, Coach, Business Administrator, Philanthropist and Mentor and an inspiring individual whose life journey has transformed adversity into a beacon of hope. As the founder of Nabai Foundation, Nonceba is a passionate advocate for education, community empowerment, and survivor support. Her personal experiences have fuelled her commitment to addressing the root causes of GBV-F and providing support to survivors. She is a Nominee of Sociopreneur of the Year 2023, Finalist in Women of Stature Awards, and a Nominee of Leading Women of Africa Awards.

Siny Samba, a Senegalese social entrepreneur combatting malnutrition

December 12, 2023 Melanie Hawken

Lioness Weekender Cover Story

Le Lionceau, a social enterprise producing nutritious baby food to build an inclusive, high impact food value chain in Senegal

Siny Samba, a food processing engineering graduate from Montpellier SupAgro, France, seamlessly blends her passions for cooking and supporting children in Senegal. Motivated by a commitment to contribute to her country's development, she returned to Senegal and founded "Le Lionceau" in 2018, a social enterprise producing nutritious, locally sourced baby food. Today the business employs 35 people. Through collaborations with smallholder farmers and women's groups, the company aims to build a sustainable and inclusive food value chain. Siny actively advocates for the importance of the first 1,000 days in a child's life, conducting awareness campaigns on maternal and infant nutrition. Her journey reflects a dedication to making a positive impact on children's well-being and fostering community development.

Ndidi Nwuneli, an impact-maker in agriculture & nutrition

November 5, 2023 Melanie Hawken

Lioness Weekender Cover Story

Aace Foods Processing & Distribution, on a mission to improve people’s nutrition and farmer livelihoods in Nigeria

Ndidi Okonkwo Nwuneli is an expert on food ecosystems, entrepreneurship, and social innovation. She has over 25 years of international development experience and is the founder of LEAP Africa and African Food Changemakers. She is also the co-founder of Sahel Consulting Agriculture & Nutrition Ltd. and AACE Foods Processing & Distribution Ltd. Ndidi serves on the boards of the Rockefeller Foundation, AGRA, Nigerian Breweries Plc. (Heineken), Godrej Consumer Products Ltd. India, Stanbic IBTC Group, the Young Global Leaders of the World Economic Forum, and the Bridgespan Group. She holds an M.B.A. from the Harvard Business School and an undergraduate degree with honors from the Wharton School of the University of Pennsylvania. She was a Senior Fellow at the Mossavar-Rahmani Center for Business & Government at the Harvard Kennedy School, a visiting Scholar at Max Bell School of Public Policy at McGill University, an Aspen Institute New Voices Fellow, and an Eisenhower Fellow. Ndidi is a TED speaker, was recognized as a Schwab Fellow and a Young Global Leader by the World Economic Forum and has received numerous awards and recognitions including a National Honor by the Nigerian Government and the 2021 Harvard Business School Distinguished Alumni Award. She is the author of "Social Innovation in Africa: A Practical Guide for Scaling Impact," and "Food Entrepreneurs in Africa: Scaling Resilient Agriculture Businesses," both published by Routledge and “Walking for God in the Marketplace.”

Stélia Dgedge, a Mozambican entrepreneur creating access to clean drinking water

October 8, 2023 Melanie Hawken

Stélia Dgedge, founder, Khuwana Water Filters Lda (Mozambique)

Startup Story

Stélia Dgedge is the founder of Khuwana Water Filters Lda, a Mozambican company dedicated to the production and sale of ceramic-based water purifying filters. She has a degree in Financial and Insurance Management from ISCTEM. Since very early on, she has always been interested in topics related to preservation, sustainability, and the environment. About five years ago Stélia was invited to be part of the Finance Department of a startup that operates in the Renewable Energy sector. It was a unique opportunity for her to demonstrate once again the knowledge obtained at the associated University and her professional experience, as she came from a company with over twenty years in the market and was well positioned in it. She discovered her purpose - a mixture of three words, “Entrepreneurship, Impact, and Sustainability”.

Sylvia Wambui, a Kenyan social impact entrepreneur helping businesses to grow

July 9, 2023 Melanie Hawken

Sylvia Wambui, Founder, Mursly Digital Group LLC (Kenya)

Startup Story

Sylvia Wambui is the Founder of Mursly Digital Group LLC in Kenya. She is a mentor, virtual assistant, and business consultant to entrepreneurs. She has spent over 6 years in marketing, across local and international clients where she has been a marketing lead, managing multiple brands and large tech brands. After COVID struck, it called for a restructuring of the business. That’s when Mursly Digital Group Limited was launched and has just recently been incorporated in March 2023. Mursly Digital Group offers business consulting services that cover strategy across business structures specifically marketing, social media, personal, and leadership development to ease the load of idea generation. It also does consulting and virtual assistance work, both in Africa and internationally, having worked with community and tech-driven brands like Black Women In Clinical Research, Blaze Group LLC, and Bauce Magazine. As a mentor, Sylvia has worked to support entrepreneurs and professionals by providing knowledge on capacity building and upskilling for scale / professional growth.

Dr Noeline Kirabo, a Ugandan social entrepreneur positively changing lives

March 26, 2023 Melanie Hawken

Lioness Weekender Cover Story

Kyusa, a purpose-driven organization that empowers marginalized youth and women through enterprise development in Uganda

Dr Noeline Kirabo is the founder of Kyusa, a purpose-driven organization that empowers marginalized youth and women through enterprise development in Uganda. She is a distinguished personal and business development coach/consultant, author, TED speaker, certified mentor, trainer, and life coach. With a doctorate in Entrepreneurship Management and over fifteen years of experience in the civil society sector, Noeline is a recognized authority in the fields of personal and professional growth. As a family therapist and social entrepreneur, Noeline has made a lasting impact on the lives of children, youth, women, and community initiatives. She has also served as a personal and business development consultant for numerous exceptional companies in the East African region and beyond. Noeline is the founder and executive director of Kyusa, a for-impact organization committed to improving the quality of life for marginalized youth through entrepreneurship development. Her dedication to this cause has earned her a reputation as a transformative leader in the field of social entrepreneurship.

Lalita Purbhoo-Junggee, a sustainability focused social entrepreneur making an impact

August 7, 2022 Melanie Hawken

Lioness Weekender Cover Story

Eco Hustle, a business focused on innovation, sustainability and recycling in Mauritius

Lalita Purbhoo-Junggee is a social entrepreneur and award-winning business leader, and the founder and director of Eco Hustle in Mauritius, a business focused on innovation, sustainability and recycling. Lalita studied business entrepreneurship at UNISA and the Mendoza College of Business at the University of Notre Dame and, she is currently pursuing her MBA. She’s a member at the Obama Foundation, serving as country coordinator and she also chairs on the Young African Leaders Initiative (YALI) regional committee as Sustainable Coordinator. Lalita is a multi-award winner in the entrepreneurship field on the African continent and her accolades include: Seedstar winner for “Recycle Moi Africa” project, May 2022; listed among the 100 Most Influential Young Africans by the African Union Youth Program 2019; Winner of Africa most innovative idea - VivaTech 2019, Paris; National winner & Coup de Coeur Feminin; Total Startupper 2018/19; Women In Africa laureate for Innovative Start up 2018; National & Regional Winner for the 2018 Pan African Awards, SME Sector. On a personal level, she is a mother of three - two girls Elya 1 and Rya 9 and, a boy, Anshwyn, 13. Lalita is also wife to creative entrepreneur and young political activist, Nazeem Junggee.

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