• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Lombuso Mthethwa, a social entrepreneur providing support to new moms in Eswatini

March 5, 2023 Melanie Hawken

Lombuso Mthethwa, founder, Moms Club Eswatini

Startup Story

Lombuso Mthethwa, founder of Moms Club Eswatini, has built a social enterprise and specialist support group helping Eswatini’s pregnant women and new moms through their healthy new parenting journeys. It provides antenatal classes, pregnancy yoga and Lamaze classes, together with a specialist online shop that provides everything moms need in those early weeks and months.


LoA spoke to founder Lombuso Mthethwa about her passion for helping women to navigate their new parenting experiences.

What does your company do?

Moms Club Eswatini is a social support group for all pregnant women, new moms and single moms in Eswatini. We provide antenatal classes, pregnancy yoga and Lamaze classes. We also have an online shop that provides everything moms need, and we are a one-stop-shop for all of things that mothers need but cannot get in Eswatini. We also provide counselling for women who have had miscarriages and those who have postpartum depression. We organize and host family centered events such as Baby Expo, family fun days, and seminars that are focused on promoting healthy parenting.

“Moms Club Eswatini is a social support group for all pregnant women, new moms and single moms in Eswatini.”

What inspired you to start your company?

I am a single mother of two, both my pregnancies were extremely difficult, and I needed a lot of support. However, I could not find this support anywhere in Eswatini. That was when I decided that I would create a community where mothers who are going through what I went through can get help and assistance. In Eswatini we have a large number of parents who separate when a baby comes along. Moms Club provides support to all mothers going through any difficulty during or after pregnancy.

Why should anyone use your service or product?

It is a first of its kind in my country, and it tackles a serious issue that the government needs help with. That issue is postpartum depression. In every newspaper issued in my country there is a story about a mother who has either abandoned or killed her new-born baby. When the mother gets interviewed, they all say the same thing - they felt alone and neglected by the father. Moms Club aims to provide support to mothers who feel alone and overwhelmed by the pressures of motherhood.

Tell us a little about your team

I am a psychologist who is passionate about children and I believe that a child's success in life strongly relies on the relationship they have with their parents. I work with another psychologist who is starting her family and loves helping women achieve all their goals. Together we want to help the people of Eswatini, one mom at a time.

“In Eswatini we have a large number of parents who separate when a baby comes along. Moms Club provides support to all mothers going through any difficulty during or after pregnancy.”

Share a little about your entrepreneurial journey. And, do you come from an entrepreneurial background?

I do not have an entrepreneurial background; I have always been passionate about health. Therefore, when I had this idea, I realized I needed to find a way to learn more about business if I had any chance to turn my passion into a successful business. This is why I was so eager to be a part of the Lioness Lean In program because I knew that the best people to teach me are the women who have found a way to make successful businesses in a male dominated world.

What are your future plans and aspirations for your company?

Since Mom’s Club is aimed at being a one-stop-shop for everything mothers need, including things that cannot be found in Eswatini, we hope to have an app that will make it easier for moms to get what they need. Eswatini currently doesn't have a maternity shop or provider, so we at Mom’s Club want to provide that and more. Moms should be able to log-on and order pants from South Africa, or nursing tea from China, and know that they can have it delivered at their doorstep within days. They can also get advice about parenting, schools, or food cravings all in one app, knowing that they are being advised by people who know what they are going through.

 

“Moms Club aims to provide support to mothers who feel alone and overwhelmed by the pressures of motherhood.”

What gives you the most satisfaction being an entrepreneur?

My satisfaction comes from knowing that not only do I have my own business, but it is something that I am passionate about. The work that I do means something, and it changes people’s lives for the better. It makes me feel like I am answering a calling.

What's the biggest piece of advice you can give to other women looking to start-up?

I would say know your customer and provide a product or service that will first make their lives better, then make your money, because if you take care of your customer and their needs, you will never run out of customers.

Contact or follow Moms Club Eswatini,

FACEBOOK | TWITTER | INSTAGRAM | YOUTUBE | EMAIL momsclub.eswatini@gmail.com


Why LoA loves it…

We love to hear the stories of women who feel compelled to build impact driven businesses that make a difference to other people’s lives, based on their own personal experiences. Lombuso Mthethwa is one such social entrepreneur, and she is creating real positive and lasting change in the lives of new moms in her country through her enterprise. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Startup Story Tags Eswatini, Social Entrepreneur, Motherhood
← Ayanda Majola, a South African entrepreneur building a niche beauty brand for sensitive skin State of Despair - ‘THUMP!’ Part II. ‘Insanity is doing the same thing over and over and expecting different results.’ (attributed to Einstein). →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Mbali Ndandani and Portia Nondo, two passionate ecosystem builders driving support for Africa’s crafters and fashion brands
Mbali Ndandani and Portia Nondo, two passionate ecosystem builders driving support for Africa’s crafters and fashion brands
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.