All too often, brands try to break into new markets without having enough local insights. For one strategic communications agency, that scenario was simply not an option for their clients. Innocomm, the brainchild of entrepreneur Jacqueline Boulos, believes in spending time in and getting to know key markets in order to get brand messages to really resonate with local audiences.
Read moreJacqueline Boulos, a South African entrepreneur helping businesses expand into Africa using powerful, localized content
Jacqueline Boulos & Natalie du Toit - Innocomm (South Africa)
