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the pride of Africa's women entrepreneurs

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Quote of the Day by Sarah Collins

February 18, 2020 Melanie Hawken
Sarah Collins, founder and CEO of Wonderbag

Sarah Collins, founder and CEO of Wonderbag

"I am driven by a deep sense that every human needs to make a contribution and leave this world a better place."

Sarah Collins, founder and CEO of Wonderbag

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TIME Magazine honours Wonderbag, founded by South African entrepreneur Sarah Collins

October 14, 2018 Melanie Hawken
WB feeding scheme_0_0.jpg

At the heart of every great business is a creative solution to a problem—and those solutions sometimes change the world. To assemble TIME’s first annual list of ‘The 50 Most Genius Companies of 2018’, it asked its global network of editors and correspondents to nominate businesses that are inventing the future. Then we evaluated candidates on key factors, including originality, influence, success and ambition. The result: 50 companies that are driving progress now, and bear watching for what they do next. The Wonderbag, created by Sarah Collins, is one of those companies to make the Top 50 list.

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Quote of the Day by Sarah Collins

October 6, 2017 Melanie Hawken
Sarah Collins, founder and CEO of Wonderbag (South Africa)

Sarah Collins, founder and CEO of Wonderbag (South Africa)

"Every one of us is an entrepreneur at heart, we just need the courage to make it happen..."

- Sarah Collins is the founder and CEO of Wonderbag, a simple non electric slow cooker which works in mud huts in Africa to Manhattan apartments, possibly one of the only cooking devices that is globally relevant! Sarah is a South African adventurer, entrepreneur, and lifelong social activist. She thrives on challenges and has worked tirelessly over the past two decades to inspire change in the realms of gender-equality and environmental sustainability. 

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Entrepreneur Advice from Sarah Collins: Rather go slow

August 28, 2017 Melanie Hawken

Rather go slow....

"Part of an entrepreneur’s psychological makeup is that you’re chasing and you want to grow your business fast, but you make mistakes that way. People promise the earth and don’t deliver so rather go slow and grow your business organically."

- Sarah Collins is the founder and CEO of Wonderbag, a simple non electric slow cooker which works in mud huts in Africa to Manhattan apartments, possibly one of the only cooking devices that is globally relevant! Sarah is a South African adventurer, entrepreneur, and lifelong social activist. She thrives on challenges and has worked tirelessly over the past two decades to inspire change in the realms of gender-equality and environmental sustainability.

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Entrepreneur Advice from Sarah Collins: Have the courage to believe in yourself

August 16, 2017 Melanie Hawken
Sarah Collins, founder of Wonderbag

Sarah Collins, founder of Wonderbag

Have the courage to believe in yourself....

"The Wonderbag journey has not been without its fair share of hurdles. Having the courage to believe in myself, even when the chips are down; facing the naysayers who predicted failure from day one and hiring too quickly and firing too slowly have all been hurdles that I have had to overcome. Also thinking people with smart degrees and foreign accents have the solutions to scaling the business has proven just not true on more than one occasion! I learned this the hard way. You need dogged determination, a very high pain threshold, and incredibly close friends to hold the safety net as you’re definitely going to need it when you fall, and you will fall - you have to - because it's a part of the journey."

- Sarah Collins is the founder and CEO of Wonderbag, a simple non electric slow cooker which works in mud huts in Africa to Manhattan apartments, possibly one of the only cooking devices that is globally relevant! Sarah is a South African adventurer, entrepreneur, and lifelong social activist. She thrives on challenges and has worked tirelessly over the past two decades to inspire change in the realms of gender-equality and environmental sustainability.

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Sarah Collins and Wonderbag collaborate with Pfizer Vaccines to positively change lives in Ghana

March 10, 2017 Melanie Hawken

In the Upper East Region of Ghana, cooking is a dangerous and time-consuming daily activity. Results from a self-reported survey indicate that women spend two hours a day gathering fuel and water, followed by up to four hours standing over open fires1. Exposed to cooking smoke for hours each day, women and small children can be at higher risk for deadly diseases such as pneumonia, tuberculosis, heart disease and lung cancer.

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Quote of the Day by Sarah Collins

August 23, 2016 Melanie Hawken
Sarah Collins, founder of Wonderbag

Sarah Collins, founder of Wonderbag

"My heroines are African women. I am exceptionally proud to be African. Our resilience and capacity for innovation is so inspiring!"

- Sarah Collins is the founder and CEO of Wonderbag, a simple non electric slow cooker which works in mud huts in Africa to Manhattan apartments, possibly one of the only cooking devices that is globally relevant! Sarah is a South African adventurer, entrepreneur, and lifelong social activist. She thrives on challenges and has worked tirelessly over the past two decades to inspire change in the realms of gender-equality and environmental sustainability. As of November 2015, Wonderbag reached the 1 million milestone of Wonderbags sold across the world.

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Sarah Collins, founder of Wonderbag, is named the Fairlady Woman of the Future for 2016

August 22, 2016 Melanie Hawken

Fairlady announced the winners of its annual Fairlady Women of the Future Awards, in partnership with Santam, at an exclusive VIP luncheon at Summer Place in Hyde Park, Johannesburg on Friday 19 August. Sarah Collins, founder of Wonderbag, was named the Fairlady Woman of the Future for 2016.

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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