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the pride of Africa's women entrepreneurs

Lionesses of Africa

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Charlotte Flavienne Binya, an innovative agri-food processing entrepreneur from Cameroon

July 3, 2022 Melanie Hawken

Charlotte Binya, founder, Country Foods SARL (Cameroon)

Startup Story

Charlotte Binya is the founder of Country Foods SARL which is an agri-food company based in Douala, Cameroon, producing products such as fish, pork, beef sausages, natural jams, natural fruit juices and peanut butter. Holder of an engineering diploma in transformation and quality control of fishery products, Charlotte is also a trainer in the food industry and delivers several training courses in the food industry, as well as with international organizations, individuals or companies wishing to update their teams in the food industry.

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In Startup Story Tags Cameroon, Food & Drink
Comment

Wada Kealotswe, an eco-friendly pencil manufacturer from Botswana creating jobs and positively impacting the planet

July 3, 2022 Melanie Hawken

Wada Kealotswe, founder & director Aiko Creations t/a Eco Zera (Botswana)

Startup Story

Wada Kealotswe is the founder and director of Aiko Creations t/a Eco Zera in Botswana, a company that manufactures eco graphite and colour pencils. The business has been running for 2 years and today has 3 permanent employees and 15 part time employees, mostly youth who have never worked before. Wada is a Development Economist from Botswana with over 10 years’ experience doing developmental work, and a graduate from the University of Pretoria in South Africa. The company was a 2021 runner-up for the Catalyst SEED award in the Waste Management category, and its stories have been featured on global platforms like Forbes and Xinhua.

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In Startup Story Tags Botswana, Manufacturing, Eco-preneur
Comment

Umutoni Thuku-Benzinge, a luxury jewellery brand builder changing the lives of Kenya’s artisans

June 26, 2022 Melanie Hawken

Umutoni Thuku-Benzinge, founder and creative director, Umutoni (Kenya)

Startup Story

Umutoni Thuku-Benzinge is the founder and creative director of Umutoni, a luxury jewelry brand where every piece is handmade with love by the best artisans from the heart of Kenya. She is on a mission to empower the disenfranchised through her ethically driven jewellery. With a degree in Economics and background in the IT industry, Umutoni is utilizing skills developed in her professional background to share the narrative that jewellery can be an agent for social change. Having spoken at Cambridge University, being featured in Forbes and BBC, she's keen to share the brand story and continue to make an impact as she continues to amalgamate her worlds together.

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In Startup Story Tags Kenya, African Luxury, Jewellery Design
Comment

Sasha Knott, a South African techpreneur building an innovative recruitment solution connecting companies to talent

June 26, 2022 Melanie Hawken

Sasha Knott, CEO, Job Crystal (South Africa)

Startup Story

Sasha Knott, the CEO of Job Crystal in South Africa, started her career in IT and moved quickly in her career finding her passion for entrepreneurship and combining this with technology that works for the customer and often disrupts industries. Sasha’s current plan is to make job seekers lives easier while helping SMEs find talent fast and effortlessly! With Job Crystal’s new system called Crystal which combines RecTech, AI, machine learning and UX functionality that makes it easy to find the needle in the haystack for SMEs looking for talent. The vision is to make a dent in unemployment.

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In Startup Story Tags South Africa, Business Services, Technology
Comment

Ruth Obizo, a Nigerian beauty entrepreneur creating professional make-up experiences

June 19, 2022 Melanie Hawken

Obizo (Ruth) Chiamaka, founder, GlambyRuthie (Nigeria)

Startup Story

Obizo (Ruth) Chiamaka is the founder of GlambyRuthie in Nigeria, a brand focused on providing the best makeup services for women across the nation and the training of aspiring makeup artists. She is also studying accountancy at Nnamdi Azikiwe University and currently pursuing her ICAN qualification. Ruth founded GlambyRuthie in 2020 and is focused on growing her brand, getting involved in fashion shows, and looking for collaborations in the beauty industry.

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In Startup Story Tags Nigeria, Beauty & Wellness
Comment

Sibongile Mthimunye, a South African entrepreneur building an environmentally friendly cleaning business

June 19, 2022 Melanie Hawken

Sibongile Mthimunye, founder, BWGL Group (South Africa)

Startup Story

Sibongile Mthimunye is the founder of BWGL Group in South Africa, a specialist business providing cleaning services to companies, businesses and households. Sibongile’s business is also a distributor of natural and environmentally-friendly cleaning products. The business was founded in 2020 and is growing and continuing to employ women from local communities. Sibongile is harnessing her 23 years of experience working in both the non-profit and corporate sectors for the benefit of her own business.

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In Startup Story Tags South Africa
Comment

Flacia Wanjiru Nyamu, a Kenyan entrepreneur with a passion for training and consulting to elevate opportunities for the youth

June 12, 2022 Melanie Hawken

Flacia Wanjiru Nyamu, founder & ceo, Woven Link Africa (Kenya)

Startup Story

Flacia Wanjiru Nyamu is the founder and ceo of Woven Link Africa, with 19 years of combined experience in youth capacity building programs. Her greatest accomplishments are in setting up systems and structures for design, delivery and management of vocational education, entrepreneurship, and employability programs. She has worked with various organizations in Eastern Africa, Southern Africa, and UK.

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In Startup Story Tags Kenya, People Management
Comment

Stacey Spilsbury, a South African entrepreneur helping clients to connect mind, body and wellness

June 12, 2022 Melanie Hawken

Stacey Spilsbury, co-founder, Connectable Life (South Africa)

Startup Story

Stacey Spilsbury is the co-founder of Connectable Life in South Africa, an online platform that connects Mind, Body and Wellness specialists with clients. She grew up in the heart of Zululand, KwaZulu-Natal. She is married to an incredible man, father and farmer, and they have 4 earth loving, wild and free, little boys. Both Stacey and her husband are passionate about Family, Faith and Business. She has a background in marketing and worked for a few years in London, UK before getting married and settling down back in South Africa.

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In Startup Story Tags South Africa, Wellbeing & Mental Health
Comment

Elohor Oderowho, a Nigerian digital magazine creator promoting women-empowered lifestyles

May 29, 2022 Melanie Hawken

Elohor Oderowho, Founder and Chief Editor, Elowell Max (Nigeria)

Startup Story

Elohor Oderowho is the Founder and Chief Editor of Elowell Max which was established in 2020. Her initial pursuit was to promote healthy living and wellness among African Women. This passion started when she noticed that African women needed a platform solely dedicated to their growth in all aspects. Thus, she vowed to create a women's site like no other, giving every African woman something to feed on. Being a passionate writer, she begun creating awareness for African women on how to go about vital aspects of life including relationships, femininity, fashion and beauty on her website www.elowellmaxpost.com.

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In Startup Story Tags Nigeria, Media PR & Communications
Comment

Filomena Matimbe, a Mozambican entrepreneur creating business through banana flour innovation

May 29, 2022 Melanie Hawken

Filomena Matimbe, founder and ceo, Finana (Mozambique)

Startup Story

Filomena Matimbe is the founder and ceo of Finana, a Mozambican company specializing in Banana Flour processing and dry banana. She brings five years of experience in this business. Finana has won multiple awards including the world Gold Medal at the II World of Inventors and Innovators Forum, and also a SANBio award in Mozambique 2017. Banana flour is available in supermarkets, convenience stores, and pharmacies. It is also served as a snack in schools and in the largest hospital in the country.

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In Startup Story Tags Agri-business, Mozambique
Comment

Maureen Obaweya, a Nigerian entrepreneur building a luxury leather accessory brand

May 22, 2022 Melanie Hawken

Maureen Obaweya, founder and Creative Director, Morin.O Designs (Nigeria)

Startup Story

Maureen Obaweya is the Founder and Creative Director of Morin.O Designs in Nigeria. She is an award-winning designer whose initial career was in a pharmacy before taking an unchartered course. The Morin.O brand is a luxury brand focused on creating leather items and accessories for individuals with the aim to share African beauty, craftsmanship, and creativity with the world. Maureen established her brand in 2013 and opened her first store in Lagos in 2015. She has over 29 years of experience that cuts across arts, decor, gift company, pharmacies, and many more.

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In Startup Story Tags Nigeria, Fashion, Handbags
Comment

Rachelle Best, a South African entrepreneur creating an app to help parents manage their children’s online safety

May 22, 2022 Melanie Hawken

Rachelle Best, founder, FYI play it safe (South Africa)

Startup Story

Rachelle Best founded FYI play it safe, a downloadable app that helps parents protect their children from online harm and potential physical danger. She wanted to create a solution she and other parents can use to navigate the harsh realities of managing children’s online safety. Being confronted by the dangers associated with social media platforms and the open world of the internet, led Rachelle to embark on a research study to get a clear view of the available solutions.

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In Startup Story Tags South Africa, Apps
Comment

Jean Archary, a South African financial wellness coach empowering people about money matters

May 14, 2022 Melanie Hawken

Jean Archary

Startup Story

Jean Archary is a Certified Financial Planner® and created MONEY MESSAGES, a financial education and wellness company in South Africa that offers a range of solutions for employees and their families. Jean is a published and AfriCan award-winning author, financial wellness coach, speaker and mom. Her passion is to empower as many people about money matters and shift the way they think, feel and behave with money. Her company is based on the philosophy that "When you know better, you do better - (Maya Angelou).

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In Startup Story Tags South Africa, Financial Literacy
Comment

Sian Louw, an entrepreneur in eSwatini on a mission to change lives and organisations

May 14, 2022 Melanie Hawken

Sian Louw, ceo and owner, The Pacific Institute Swaziland

Startup Story

Everyone wants to have the opportunity to become the best versions of themselves, but achieving the desired end goal is not always easy with out expert help. In eSwatini, entrepreneur Sian Louw, ceo and owner of The Pacific Institute Swaziland, is assisting those who are looking to transform themselves and their organisations.

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In Startup Story Tags Eswatini, People Management
Comment

Oghenetega Gbadagri, an entrepreneur delivering on-demand mobile spa services to customers in Lagos, Nigeria

May 8, 2022 Melanie Hawken

Oghenetega Gbadagri, founder, The Mobile Spa (Nigeria)

Startup Story

Oghenetega Gbadagri is a well-being entrepreneur and the founder of Nigeria’s foremost on-demand Spa, The Mobile Spa, founded in 2017 and now a business employing 17 people. She is certified by the International Therapy Examination Council (ITEC UK), and she has certifications in various therapies including – Massage, Facials, Collagen Induction, Electrocautery and Advanced Skin Peel. Oghenetega is committed to helping people improve their skincare and well-being by making rejuvenating spa services easily accessible to them in their personal space.

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In Startup Story Tags Nigeria
Comment

Gugu Mpungose, a South Africa entrepreneur with a passion for media and storytelling that inspires 

May 8, 2022 Melanie Hawken

Gugu Mpungose, founder, Black Tie Media and Communications (South Africa)

Startup Story

There is nothing quite as powerful as women who share their experiences and insights through storytelling in order to inspire others. Gugu Mpungose, founder of Black Tie Media and Communications, is creating platforms through publishing, content creation and event experiences to tell stories and share information that can help and inspire others.

Read more
In Startup Story Tags South Africa, Media PR & Communications
Comment

Marie Behrens, a serial entrepreneur in Mauritius building a pan-African marketplace for beauty and wellness professionals

May 1, 2022 Melanie Hawken

Marie Behrens, founder and CEO, Kipepeo (Mauritius)

Startup Story

Marie Behrens is the founder and CEO of Kipepeo in Mauritius. She is a serial entrepreneur with over 13 years experience developing beauty salons and spas internationally, and with that skillset and passion for the industry she is now building a pan African marketplace that provides beauty and wellness professionals with a management and booking solution to optimize their business. It is the first start up of its kind in Mauritius and has been operational for more than a year, creating a community and business support to over 100 professionals. Her vision is to create equal growth opportunities for these professionals across Africa by using an end-to-end digital solution.

Read more
In Startup Story Tags Apps, Beauty & Wellness, Mauritius
Comment

Tatum Billson, a South African baby stroller business and brand builder 

May 1, 2022 Melanie Hawken

Tatum Billson, founder, NoolaBaby

Startup Story

NoolaBaby (formally known as NulaBaby) is a South African online retailer founded by Tatum Billson that specializes in baby strollers. Since launching the brand, the range has expanded to over seven different strollers (including a twin stroller), and now also sells nursery furniture, rocking chairs, as well as 360-degree rotation car seats and accessories.

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In Startup Story Tags South Africa, children, Retail
Comment

Bertha Kgokong, a serial techpreneur from South Africa developing software applications and platforms

April 24, 2022 Melanie Hawken

Startup Story

Skhokho is a software development company based in South Africa and launched by tech entrepreneur Bertha Kgokong. Bertha is a self taught developer who graduated with an Engineering degree in 2003 and has spent over 15 years in corporate. Her entrepreneurial journey started in 2017, where she founded Tati Software. Since then she has created numerous software applications, and also runs an online tech learning platform called Skolo https://skolo.online - where she provides free programming lessons on Youtube, and some paid courses on her website skolo.online.

Read more
In Startup Story Tags South Africa, Edupreneur, Edutech
Comment

Helen Viljoen, a South African sustainability focused luxury jewellery brand builder 

April 24, 2022 Melanie Hawken

Helen Viljoen, founder Nebü (South Africa)

Startup Story

Nebü is a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa by entrepreneur Helen Viljoen. She creates legacy pieces for clients that will not only hold their value but grow in capital appreciation Helen believes this value not only enriches her customers but preserves our precious natural heritage.

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In Startup Story Tags South Africa, Jewellery, Sustainability
Comment
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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