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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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    • Become an Impact Partner
    • Contact LoA

Why not swap business services to grow?

January 14, 2017 Melanie Hawken

Have you thought about swapping business services to grow your business? Some people call it bartering, trading or exchanging – it’s all the same thing. If you’re like me, you’re good at what you know and terrible at everything else. When you’ve got a limited budget or you’re keeping your costs as low as possible, you tend to do more for yourself than you should.

Read more
In Guest Blog Tags Marang Marekimane
Comment

8 Ways to ensure 2017 is a success

January 13, 2017 Melanie Hawken

As the New Year kicks in, it's important to take time to reflect on the past year and all it has held. This includes both the highs and the lows, and an assessment of how far we have come (so we know how much further still to go). The reason why this is important is so that we can plan better for 2017. As they say "if you fail to plan, you plan to fail.” By reflecting on both the highs and lows, we can gain valuable insights and feedback for ourselves to help guide us going forward. Here's why....

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In Guest Blog Tags Paula Quinsee
Comment

What are your New Year’s Sales Resolutions?

January 13, 2017 Melanie Hawken

A new year is upon us and like most entrepreneurs I’m really excited for what it has in store for us. A new start, a fresh beginning for many startups. Let’s be resolved to make this the best entrepreneurial year yet! What are your New Year’s Sales resolutions? Have you spent time working out a strategy, putting an action plan in motion, formulating ideas on how you’re going to grow your business this year?

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In Guest Blog Tags Karen Wessels
Comment

Is all Stress Negative?

January 8, 2017 Melanie Hawken

Stress can be likened to a coin which we all know has two sides – heads or tails, positive or negative, beneficial or detrimental. With discernment, and a level-headed approach, it is possible to determine how best to handle stress, including daily stressors. Contrary to popular belief, not all stress is negative, or even detrimental. To expand, I would like to share the following aspects for introspection of the stress in your life.

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In Guest Blog Tags Bridget Edwards, Stress Management
Comment

What are the characteristics of a good brand?

January 8, 2017 Melanie Hawken

"What makes a great brand?” -  As the co-owner of a vibrant creative studio specialising in design, branding and marketing called SummerTime, I probably get asked that question every single work day, at least… And while branding and marketing is both a science and an art, often entailing complex analysis and sophisticated insights, the answer to this question is pretty simple and straight forward.

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In Guest Blog Tags Raksha Mahabeer
Comment

ENTREPRENEUR SMARTS: Mastering Trifocal Execution

January 1, 2017 Melanie Hawken

Successful entrepreneurs are usually working on three horizons at once: 1. the now - their current products for the current market; 2. the next - products for emerging markets; and 3. the nascent - thinking and working towards the far future.

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In Guest Blog Tags Neil Hinrichsen
Comment

12 Tips to Reduce Entrepreneurial Stress

December 31, 2016 Melanie Hawken

Being an entrepreneur can be exciting, gratifying, challenging and of course, stressful too. The freedom of having your own business, being your own boss, making decisions maybe rewarding but the responsibility is stressful. More especially when there is more month than money, staff, suppliers and bills to pay with little left over for your needs. Entrepreneurs are renowned for juggling multiple roles, pushing the envelope, and squeezing the most out of any resource.

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In Guest Blog Tags Bridget Edwards
Comment

How to deal with festive season holiday stress

December 23, 2016 Melanie Hawken

December holidays and the festive season is supposed to be a joyous occasion and time for celebration, but in reality this has become an overrated commercial racket, complete with extravagance and over-indulgence. Typically prices sky-rocket and stocks are limited. People fret over what gifts to buy. Budgets are limited, yet people overspend and get into debt. Crowds, queues and traffic bottlenecks become the norm. Resorts are overcrowded. As people overindulge, diets fly out the window. Naturally emotions spiral uncontrollably. Frustrations, guilt, regret, remorse and stress levels soar.

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In Guest Blog Tags Stress Management, Bridget Edwards
Comment

The importance of setting your small business marketing goals for 2017

December 23, 2016 Melanie Hawken

We can all acknowledge that 2016 has been a phenomenal year, a year graced with fundamental business lessons, sprouting with opportunities and great networking sessions. So what does 2017 have in store for us? Do you have a marketing strategy in place for the New Year? 

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In Guest Blog Tags Karen Wessels
Comment

ENTREPRENEUR SMARTS: Evolve or Die

December 18, 2016 Melanie Hawken

Every month I see startups who are failing because they have not evolved. Every startup ecosystem goes through three distinct stages. Startups that do not evolve to fit each stage will die out. So what are these stages?

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In Guest Blog Tags Neil Hinrichsen
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A legal guide to starting a business in South Africa

December 9, 2016 Melanie Hawken

When you decide to start your own business, there are various legalities that you will need to take into account – below is a simple checklist of factors you may need to consider.

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In Guest Blog Tags Aleshia van der Ploeg
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How do I create my brand?

December 3, 2016 Melanie Hawken

Imagine your business was a person… What would she look like? How would she talk? What would she say? Which words would she use? Would she talk passionately, using casual language? Or would she employ a more classical and formal tone? Why would people engage with her in conversation? Would she behave consistently and therefor build rapport and trust with others?

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In Guest Blog Tags Raksha Mahabeer
Comment

For an entrepreneur, it's not a matter of how long you've been in business

November 27, 2016 Melanie Hawken

Ever been asked, “so how long have you been doing this for?” Saying anything in terms of months doesn’t leave the impression that you know what you are doing”.  At this point in the conversation, the doubtful voices in your head that seem to follow you everywhere, and get louder. I’ve seen how this question can burst the bubble of confidence at networking sessions.

Read more
In Guest Blog Tags Marang Marekimane
Comment

Become obsessed with making your business successful

November 27, 2016 Melanie Hawken

“Don’t forget: What you are obsessed with will become a reality.” - Grant Cardone --- Do you wake up in the morning, thrilled to start the day, excited to tackle new challenges and take the day head on? Or do you start the day wishing you could have slept in a bit longer, or that you didn’t have to go to a certain meeting?

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In Guest Blog Tags Karen Wessels
Comment

Why All Women Recycling considers replication as a new pathway to scale impact

November 20, 2016 Melanie Hawken

“Be creative, be unafraid, and take that step off the mountain. I assure you it’s worth it.” This advice from Lynn Worsley, the founder of the successful eco-inclusive enterprise and 2014 SEED South Africa Award Winner All Women Recycling, encourages women who are considering founding their own social enterprise to go for it.

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In Guest Blog Tags Lynn Worsley
Comment

Setting out your guide for your entrepreneurial journey

November 20, 2016 Melanie Hawken

One of the advantages of leaving the corporate environment to start a business is you often know so much more of what you don’t want. However, having a clear vision of what you do want to achieve can be both a blessing and a curse.

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In Guest Blog Tags Marang Marekimane
Comment

Lionesses and the Law - A guide to legal entities in South Africa

November 20, 2016 Melanie Hawken

When you decide to start your own business, FIRST AND FOREMOST, you need to decide which legal entity you are going to use to house your business. Your business entity will depend very much on the nature and size of your business, and should suit your specific needs. Each legal entity in South Africa has different pro’s and con’s, and each entity is regulated by different laws.

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In Guest Blog Tags Aleshia van der Ploeg
Comment

So, do I have a brand?

November 13, 2016 Melanie Hawken

As an entrepreneur, you need to be a Jack of all trades. In addition to being a subject matter specialist in your area of expertise, you’re also running a business which demands that you maintain involvement in everything from administration and accounts through to marketing and client relationship management. 

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In Guest Blog Tags Raksha Mahabeer
Comment

How entrepreneurs can provide opportunities to the unskilled labour force

November 6, 2016 Melanie Hawken

One of the greatest challenges in Africa is recruiting the unskilled labour force that makes up the majority of unemployed people. Where we've seen exponential growth in the number of new businesses, in spite of the challenges in accessing markets and funding, skills pose a limitation on the growth of these businesses.

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In Guest Blog Tags Marang Marekimane
1 Comment

Building sales confidence with a winning mindset

November 6, 2016 Melanie Hawken

Being an entrepreneur automatically means that you keep learning. You keep developing your skills-sets, understanding new ways of doing business and applying new methods to make your business better. The same principles are applied to sales. If you want to be a better salesperson, with the understanding that all entrepreneurs are salespeople, then you need to keep honing your skills and developing your mindset to have a winning attitude in sales.

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In Guest Blog Tags Karen Wessels
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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Read more →
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Read more →
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

Read more →

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Read more →
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

Read more →
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Read more →
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

Read more →
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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