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Lioness Launch / South Africa’s LUNAR launches new eco-fashion collection in London

January 26, 2020 Melanie Hawken
Nicola Luther, CEO and Creative Director, LUNAR (South Africa)

Nicola Luther, CEO and Creative Director, LUNAR (South Africa)

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Adding to the entrepreneurial buzz of Start-Up Night Africa London which took place on 16 January in the heart of the West End of the City, South Africa’s leading eco-fashion brand, Lunar, launched its new SpringSummer2020 collection.

Over the past 21 years, LUNAR has firmly established itself as one of South Africa’s leading eco-fashion brands. Headed by CEO and Creative Director, Nicola Luther, the company has a strong focus on timeless luxury design, quality craftsmanship, and sustainable local production for a global market. This month saw LUNAR launching its SpringSummer2020 Collection at Start-up Night Africa London. The event was hosted by Lionesses of Africa and the UK’s Departments of International Trade and International Development, to UK retailers as part of the UK-Africa Investment Summit 2020.

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This beautiful new collection is inspired by the stark lines of minimalist architecture. Throughout the collection LUNAR experiments with clean lines and proportions; contrasting these with soft, feminine draping. Creating a beautifully understated, sophisticated aesthetic. Perfect for the modern woman who is both discerning as well as environmentally and socially conscious.

What makes Lunar different in the marketplace is that it is a proudly South African eco-fashion brand that is able to offer beautiful, sustainable and responsibly produced womenswear to a global market. LUNAR uses only 100% natural fabrics. This is both for the comfort of the wearer as well as being less harmful to the planet. The quality garments are crafted with timeless design and added durability that is both sophisticated and stylish, made to last years whilst still maintaining its quality and design appeal. Responsible production with fair wages and an emphasis on job creation and female empowerment are also high on LUNAR’s list of priorities. As all clothing ethically is produced in Africa to world-class quality standards.

Speaking about launching the new collection in London, CEO and Creative Director, Nicola Luther, said:

“We feel deeply honoured to have had the opportunity to launch our new SpringSummer 2020 at Start-Up Night Africa London as part of the UK-Africa Investment Summit 2020. The Summit was hosted by UK's Prime Minister, Boris Johnson, bringing together businesses, governments and leading international institutions, and we at LUNAR feel deeply privileged to have been part of this amazing and game-changing group.”

The new LUNAR Spring Summer Collection 2020 will be available to UK and European customers through local retailers. Lunar currently distributes its collections online through www.akojomarket.com in the UK, www.troo.ch in Switzerland and www.freedomee.com throughout Europe and the US. However, Nicola and the Lunar team are very much looking forward to creating a physical presence globally with this collection where its lovely customers can see and touch the latest styles. The SpringSummer2020 is currently open to retailers for orders. To receive catalogue and order form please contact info@lunarlife.co.za.

Customers will be able to purchase the new collection in-store and online in Summer 2020. The collection will be available from the company’s flagship store at 44 Stanley Avenue, Johannesburg in South Africa and online from www.lunarlife.com. Details of UK, European and African availability will be released soon.

To find out more about LUNAR, contact Nicola Luther via email: info@lunarlife.co.za or visit the website http://www.lunarlife.com or on social media:

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In Lioness Launch Tags South Africa, Fashion
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