Book Review
The Heart Sell: A guide for women entrepreneurs seeking financial freedom by Dora Rankin was written for women entrepreneurs who want to turn their passion into purpose and their purpose into profit. The book leads you to moments of clarity to help you bring your brilliance into the world because, as a woman, your ability to lead from the heart is more valuable than you know.
Today’s business landscape is full of digital marketers telling you that the latest marketing trend is the way to grow your business, but entrepreneur and author, Dora Rankin has a different take in her new book, The Heart Sell. Marketers are great at marketing, and it can be tempting to invest thousands into websites, funnels, programs, and courses in hopes of finding success. But far too often, instead of more money and freedom, marketing can leave you exhausted and wondering when it will work.
While marketing has its place, it can distract from the true driver of business growth: sales. The Heart Sell teaches you how to increase sales and create a sustainable growth plan for your business that doesn't rely on social media or digital marketing. This book is your permission slip. Yes, you can step away from hyperactive marketing routines and harness your power to build a relationship-driven, revenue-rich business rooted in your purpose! If you want to create a business you love through authentic relationships with people you are excited to work with, The Heart Sell is your guide.
Author Quotes
If you are a business owner who cringes at the idea of selling, you’re not alone. As a business coach and mentor who guides entrepreneurs to make life-changing amounts of money, I know you’ll love the concept behind The Heart Sell. It comes from a place of passion and purpose, built from 25 years of proven methods.
The single most important thing about running a business is sustaining it - and yourself. But there is so much misinformation online about how to start and grow a business, leading entrepreneurs to believe that “if you build it, they will come.”
Building a successful business is about more than creating content. It’s about something much bigger: building relationships with other human beings. While online programmes have their place, they omit the most critical part of the business equation; interacting with the people who need your products and services.
About the author
Author Dora Rankin has helped hundreds of CEOs—including women entrepreneurs—develop strategic growth plans that have led to sustainable businesses creating generational wealth and economic power. Her strategies have led to numerous success stories, including $100K quarters, months, and contracts—and a million-dollar client who once doubted her worth!
Why LoA loves it…
For so many women entrepreneurs, selling is the hardest part of the business - and yet the most vital, because sales are the oxygen every business needs to survive and thrive. Author and entrepreneur Dora Rankin brings a practical approach to driving revenues through sales by putting relationship and network-building at the heart of the business. If you want to learn how to make sales by focusing on building authentic business relationships, then Dora’s book is. really great read! — Melanie Hawken, founder & ceo, Lionesses of Africa