Book Review
In her new book, Think Like a Brand. Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility, Lauren Perkins helps you to transform your business with a hybrid approach to achieve revolutionary innovation and long-term success.
Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating business success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth. In her book, Think Like a Brand. Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility, she shares fascinating insights and methodologies to achieve success.
During her fifteen years in the business trenches, Lauren Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity.
In her book, Think Like a Brand. Act Like a Startup: Drive Growth and Innovation by Balancing Stability and Agility, Lauren lays out this new approach that shows you how to
· harness the combined power of brand stability and startup agility,
· challenge your assumptions and embrace innovative ways of thinking and working,
· prepare to weather the crises your organization will face, and
· cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses.
By thinking like a brand and acting like a startup, Lauren reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.
Author Quotes
The most successful startups embrace curiosity. They constantly challenge conventional wisdom and ask why, what if, and why not. They focus on fresh possibilities rather than on what already is. Startups look to the horizon, not to their feet.
Startups use speed to their advantage and operate with a sense of urgency. In contrast to big companies, startups are not slowed down by inflexible policies or processes. Their agility allows them to take advantage of opportunities as they appear.
Startups are about testing the unknowns and the possibilities of implementing a unique concept to disrupt traditional business or provide a unique product or service.
About the author
An expert at scale, Lauren Perkins has started and helmed multiple companies before pivoting to corporate innovation and venture building, helping thousands of startups and innovators prevail. She’s best known as a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager's Playbook.
Why LoA loves it…
When building a startup business with big growth ambitions, it pays to learn from those who have both experience and the necessary insights into how it’s done. In her new book, Think Like a Brand. Act Like a Startup, Lauren Perkins comes equipped with a vast amount of practical knowledge and expertise to help you achieve those ambitions. By thinking like a brand and acting like a startup, Lauren reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change. — Melanie Hawken, founder & ceo, Lionesses of Africa