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Preparation is Key for Business Success

March 29, 2024 Melanie Hawken

by Refilwe Sebothoma

One of my biggest fears in life is to walk into a room full of opportunities and decision-makers and I AM NOT PREPARED. If you get “LUCKY” to be in the right place, at the right time, and with the right people but you are not prepared, you will lose what could be a “once in a lifetime” opportunity.



Being prepared for opportunities can have so many benefits and here are some of them:

1. Being prepared gives one the confidence and the courage to have discussions, pursue goals, and take risks.

2. When you are prepared, skilled, and knowledgeable it increases your chances of succeeding by having the ability to act quickly with wisdom. 

3. Being on time is also a huge benefit towards your preparedness, and it also makes the people you are meeting see that you value their time and it presents you as reliable. 

In my next write up I’ll share some of the principles I apply to do my best to be ready. You can also share with me how you get yourself ready. 

Let’s conclude with the following quotes: 

”By failing to prepare, you are preparing to fail.” Benjamin Franklin

”Opportunity does not waste time with those who are unprepared.” Idowu Koyenikan

Have a blessed month and an awesome week ahead.


Refilwe Sebothoma continues to grow as a visionary entrepreneur with proven business savvy and qualities. She is strong self-made Business Development strategist (in establishing, maintaining and retaining relationships and growing businesses; her financial acumen (in driving profitability, cash flow management, performance measurement and management, value creation and sustainability); market orientation (skilled in the ability to analyse and synthesize market and competitive data); strategic management(demonstrated ability to understand and manage critical interdependencies across the business value chain.

More articles by Refilwe

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Preparation is Key for Business Success
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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

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