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The Power of Vulnerability

August 26, 2023 Melanie Hawken

by Refilwe Sebothoma

Starting and growing businesses without many resources is very scary to say the least, and through my start-up years I learned the power of being vulnerable to the right people. Start-up businesses often carry the pressure of looking, talking and behaving like big businesses because they are worried that their weaknesses may disqualify them from opportunities. While this is true, I have experienced that there are corporates which are not looking for perfect suppliers and are willing to invest and support SMEs grow and become sustainable.



So here are my tips:

- When you get an order and you do not have the cash or means to fulfill it, always be quick to go back to the customer to discuss options of support. I have had corporates which offered to help pay the suppliers upfront on my behalf, or even negotiate with big suppliers to open terms accounts for me to be able to supply.

- If you are not able to meet the delivery deadlines for whatever reason, again chat to your order owner as soon as possible to workout a solution together. I have had clients who were willing to accept half of the order and deliver the balance later and some got me support from their other bigger suppliers to deliver.

- Small business owners you need to find a way for being hopeful, confident and visionary without over exaggerating your abilities. I have seen the “fake it until you make it” and “act big” phenomenon destroy a lot of great potential.

The point I am making is that there is always help out there, but we cannot access it because we do not ask for it. One of my favourite Setswana proverbs says, “ngwana oo sa leleng, o swela tharing”, directly translated meaning “a child which never cries never gets attention and eventually dies”.

Lets wrap up with this quote from Brené Brown:

“Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it's our greatest measure of courage.”

Have a fantastic week ahead.


Refilwe Sebothoma continues to grow as a visionary entrepreneur with proven business savvy and qualities. She is strong self-made Business Development strategist (in establishing, maintaining and retaining relationships and growing businesses; her financial acumen (in driving profitability, cash flow management, performance measurement and management, value creation and sustainability); market orientation (skilled in the ability to analyse and synthesize market and competitive data); strategic management(demonstrated ability to understand and manage critical interdependencies across the business value chain.

In Guest Blog Tags Refilwe Sebothoma, Entrepreneurial Mindset
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Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

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