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The Power of Vulnerability

August 26, 2023 Melanie Hawken

by Refilwe Sebothoma

Starting and growing businesses without many resources is very scary to say the least, and through my start-up years I learned the power of being vulnerable to the right people. Start-up businesses often carry the pressure of looking, talking and behaving like big businesses because they are worried that their weaknesses may disqualify them from opportunities. While this is true, I have experienced that there are corporates which are not looking for perfect suppliers and are willing to invest and support SMEs grow and become sustainable.



So here are my tips:

- When you get an order and you do not have the cash or means to fulfill it, always be quick to go back to the customer to discuss options of support. I have had corporates which offered to help pay the suppliers upfront on my behalf, or even negotiate with big suppliers to open terms accounts for me to be able to supply.

- If you are not able to meet the delivery deadlines for whatever reason, again chat to your order owner as soon as possible to workout a solution together. I have had clients who were willing to accept half of the order and deliver the balance later and some got me support from their other bigger suppliers to deliver.

- Small business owners you need to find a way for being hopeful, confident and visionary without over exaggerating your abilities. I have seen the “fake it until you make it” and “act big” phenomenon destroy a lot of great potential.

The point I am making is that there is always help out there, but we cannot access it because we do not ask for it. One of my favourite Setswana proverbs says, “ngwana oo sa leleng, o swela tharing”, directly translated meaning “a child which never cries never gets attention and eventually dies”.

Lets wrap up with this quote from Brené Brown:

“Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it's our greatest measure of courage.”

Have a fantastic week ahead.


Refilwe Sebothoma continues to grow as a visionary entrepreneur with proven business savvy and qualities. She is strong self-made Business Development strategist (in establishing, maintaining and retaining relationships and growing businesses; her financial acumen (in driving profitability, cash flow management, performance measurement and management, value creation and sustainability); market orientation (skilled in the ability to analyse and synthesize market and competitive data); strategic management(demonstrated ability to understand and manage critical interdependencies across the business value chain.

In Guest Blog Tags Refilwe Sebothoma, Entrepreneurial Mindset
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

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Vanessa Mhlom, a South African wellness brand builder
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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Image of the Day / Nokware Skincare

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Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
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Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
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Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
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Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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