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The Power of Vulnerability

August 26, 2023 Melanie Hawken

by Refilwe Sebothoma

Starting and growing businesses without many resources is very scary to say the least, and through my start-up years I learned the power of being vulnerable to the right people. Start-up businesses often carry the pressure of looking, talking and behaving like big businesses because they are worried that their weaknesses may disqualify them from opportunities. While this is true, I have experienced that there are corporates which are not looking for perfect suppliers and are willing to invest and support SMEs grow and become sustainable.



So here are my tips:

- When you get an order and you do not have the cash or means to fulfill it, always be quick to go back to the customer to discuss options of support. I have had corporates which offered to help pay the suppliers upfront on my behalf, or even negotiate with big suppliers to open terms accounts for me to be able to supply.

- If you are not able to meet the delivery deadlines for whatever reason, again chat to your order owner as soon as possible to workout a solution together. I have had clients who were willing to accept half of the order and deliver the balance later and some got me support from their other bigger suppliers to deliver.

- Small business owners you need to find a way for being hopeful, confident and visionary without over exaggerating your abilities. I have seen the “fake it until you make it” and “act big” phenomenon destroy a lot of great potential.

The point I am making is that there is always help out there, but we cannot access it because we do not ask for it. One of my favourite Setswana proverbs says, “ngwana oo sa leleng, o swela tharing”, directly translated meaning “a child which never cries never gets attention and eventually dies”.

Lets wrap up with this quote from Brené Brown:

“Vulnerability is not winning or losing; it's having the courage to show up and be seen when we have no control over the outcome. Vulnerability is not weakness; it's our greatest measure of courage.”

Have a fantastic week ahead.


Refilwe Sebothoma continues to grow as a visionary entrepreneur with proven business savvy and qualities. She is strong self-made Business Development strategist (in establishing, maintaining and retaining relationships and growing businesses; her financial acumen (in driving profitability, cash flow management, performance measurement and management, value creation and sustainability); market orientation (skilled in the ability to analyse and synthesize market and competitive data); strategic management(demonstrated ability to understand and manage critical interdependencies across the business value chain.

In Guest Blog Tags Refilwe Sebothoma, Entrepreneurial Mindset
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Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
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Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

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Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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