Startup Story
Regina Augusto Charumar is a social impact entrepreneur, an Environmentalist, PhD student in Sustainability, Teacher, Jurist and founder of the environmental movement Geração Consciente. Geração Consciente is a non-profit environmental volunteering movement, made up of hundreds of young volunteers, who carry out environmental activities throughout the country. With the aim of raising environmental awareness, educating and raising awareness in society, she carries out campaigns to clean and restore the mangroves, clean the beach and public spaces, plant trees in schools and communities, lectures, environmental workshops and raise awareness. The Geração Consciente environmental movement was created on May 2022, and has already carried out hundreds of environmental activities across the country. The goal is to build an environmentally conscious generation.
Chamo-me Regina Augusto Charumar, sou Ambientalista, Doutoranda em Sustentabilidade, Docente, Jurista e fundadora do movimento ambiental geração consciente .O Geração Consciente é um movimento ambiental de voluntariado, sem fins lucrativos, composto por centenas de jovens voluntários, que realizam atividades ambientais em todo o país. Com o intuito de despertar a consciência ambiental, educar e sensibilizar a sociedade, realizamos campanhas de limpeza e restauração do mangal, limpeza de praia e espaços públicos, plantio de árvores nas escolas e comunidades, palestras, oficinas ambientais, sensibilização
O movimento ambiental geração consciente foi criado a 22 de Maio, e já realizou centenas de atividades ambientais em todo o país. A nossa meta é construir uma geração ambientalmente consciente.
LoA chatted to Regina to learn more about her social impact journey and her ambitions for the future.
What does your company do?
We carry out environmental activities such as: mangrove cleaning and restoration campaigns, beach cleaning, tree planting, lectures, awareness raising, environmental workshops, among others.
Realiza atividades ambientais tais como: campanhas de limpeza e restauração do mangal, limpeza de praia, plantio de árvores, palestras, sensibilização, oficinas ambientais, entre outras…
“What inspired me to start the company was the need to build an environmentally better generation and the concern with the environmental situation in Mozambique and in the world.”
What inspired you to start your company?
The need to build an environmentally better generation and the concern with the environmental situation in Mozambique and in the world.
Anecessidade de construir uma geração ambientalmente melhor e a preocupação com a situação ambiental em Moçambique e no mundo.
Why should anyone use your service or product?
Humanism, volunteering and improving people's quality of life.
O humanismo, o voluntariado e a melhoria da qualidade de vida das pessoas.
Tell us a little about your team
It's a team of young volunteers, who donate their time twice a week to clean the beaches and the mangroves, without asking for anything in return, with the simple pleasure of seeing the environmental situation improved. They are motivated young people who are proud of their commitment and dedication and who do their best to ensure a better future for everyone.
É uma equipa de jovens voluntários, que doam o seu tempo 2 vezes por semana para limpar as praias e o mangal, sem pedir nada em troca, com o simples prazer de ver a situação ambiental melhorada. São jovens motivados que orgulham pela sua entrega e dedicação e fazem o seu melhor para garantir um futuro melhor para todos.
“I have no business history, I come from a humble, beautiful family that taught me important principles for life. Today I consider myself a social entrepreneur and I am also a consultant, trainer and university professor.”
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
I have no business history, I come from a humble, beautiful family that taught me important principles for life. Today I consider myself a social entrepreneur and I am also a consultant, trainer and university professor.
Eu não tenho histórico empresarial, venho de uma família humilde, linda que me ensinou princípios importantes para a vida . Hoje me considero empreendedora social e sou igualmente consultora, formadora e docente universitária.
What are your future plans and aspirations for your company?
To make the Conscious Generation an environmental movement of reference in Africa and in the world. May more and more people join the movement and make their voice heard more in favour of preserving the environment.
Tornar o geração consciente um movimento ambiental de referência em África e no mundo . Que cada vez mais pessoas se juntem ao movimento e façam a voz ser mais ouvida em prol da preservação do meio ambiente.
What gives you the most satisfaction being an entrepreneur?
Changing people's lives.
Mudar a vida das pessoas.
“To make the Conscious Generation an environmental movement of reference in Africa and in the world. May more and more people join the movement and make their voice heard more in favour of preserving the environment.”
What's the biggest piece of advice you can give to other women looking to start-up?
For women, the advice is to believe in yourself and your potential. The stereotype and disbelief in us, which we often carry or impose on us, makes us think that we are not capable, and we are capable and we can be whatever we want.
Para as mulheres, o conselho é Acreditar em si e no seu pontencial, o estereótipo e a descrença em nós, que muitas vezes carregamos ou nos impõem fazem-nos pensar que não somos capazes, e nós somos CAPAZES e podemos ser o que quisermos.
Contact or follow Geração Consciente
FACEBOOK | INSTAGRAM | EMAIL rcharumar@gmail.com
Why LoA loves it…
At Lionesses of Africa, we always love to feature women social impact entrepreneurs who are making a real difference to their communities on the African continent. Regina Augusto Charumar is one such entrepreneur, and we are inspired by her goal to build an environmentally conscious generation in Mozambique. We hope many more are inspired to follow in her footsteps. — Melanie Hawken, founder & ceo, Lionesses of Africa