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Beauty Monene, a South African plant hire business builder

February 19, 2023 Melanie Hawken

Beauty Monene

 

LIONESS WEEKENDER COVER STORY


 

Monenebe Maintenance & Projects, a specialist cleaning plant hire business servicing South Africa’s mining industry

Beauty Monene was born and bred in Mamelodi in South Africa. She is the founder of Monenebe Maintenance and Projects, a business established and registered in 2006. She has a passion to define herself in business and giving opportunities to those in her community. Beauty is married with three daughters and has completed a BCom degree and a senior management diploma. She has worked in various entities in both finance and customers services, and her experience led her to establishing her business, Monenebe Maintenance and Projects. Today the business employs 39 people. In 2020, after the Covid pandemic hit, Beauty opened another manufacturing entity, and today she is mentoring her daughters in this business.


Lioness Weekender spoke to the inspirational Beauty Monene about her entrepreneurial journey, her vision for the business, and her aspirations for her daughters who represent the next generation of entrepreneurs in her family.

What does your company do?

Monenebe Maintenance and Projects specializes in renting machinery with operators to the mines, and other plant hire.

What inspired you to start your company?

I bought a franchise for Bin Cleaning in 2006 and was washing dustbins for households and shopping malls. After two years, I noticed a decline in the demand for my products and then converted the machines to cleaning in the mining environment.

Why should anyone use your service or product?

Monenebe is a specialist service provider with an established track record.

Tell us a little about your team

Monenebe employs 24 operational staff, 2 Site Managers, 8 Supervisors, 2 Mechanics, 1 Safety Officer and 1 Administrator. Included in the operational staff complement are 4 women, and amongst the supervisor team there are also two Women. I am the ceo of the company.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I do not come from an entrepreneurial background. I was just entrepreneurial from a young age. I used to sell sweets during my high school days and later when I was working I started selling clothes. I have always been a creator and believed in creating solutions and providing a service. I worked at Woolworths as a student and my working days there enhanced my liking for customer service.

What are your future plans and aspirations for your company?

I would like to grow the company and exit at 60 years of age. My aspiration is to sell the business to the employees when I exit the company.

What gives you the most satisfaction being an entrepreneur?

I am inspired by seeing and hearing my customers happy. I also get satisfaction in leading and empowering people within my team.

What's the biggest piece of advice you can give to other women looking to start-up?

First and foremost is know yourself and your capabilities. Learn more about what you want to start. Be involved in your business. Learn from your counterparts. If you are in a male dominated environment, be prepared to learn from them.

To find out more about Monenebe and its service offerings, contact Beauty Monene via email: beauty@monenebe.co.za or visit the company website: http://www.monenebe.co.za

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In Cover Story Tags South Africa, Business Services
← Tania Morgan and Britt Marki, creating a self-care focused feminine wellness brand in South AfricaWhat’s Your Relationship with Money? →

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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

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