• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

5 Questions To Build Your Personal Brand in the Workplace

March 26, 2023 Melanie Hawken

by Naike Moshi

In today's workplace, building a personal brand is no longer an option, but a necessity. Here are some questions to help you understand how to build your personal brand.

What are you great at? What do you bring to the table?

Identifying your strengths, abilities, and natural talents is the first step in building a personal brand. It is imperative to know who you are. Analyze your strengths and weaknesses introspectively. As a result, you'll uncover your unique skills and traits, as well as areas where you need to improve or gain new knowledge in order to advance your career. You can build your personal brand by highlighting your uniqueness and value proposition.

What do you want to be known for?

As a professional, what is your personal brand? What does everyone know about you? In the business world, you need to be very intentional about that. Who do people turn to when someone has a project, an assignment they need done? There should be mention of your name. Having a strong personal brand and visibility will help you stand out from the crowd.

Are you putting myself out there?

The art of putting yourself out there for opportunities must be mastered. You can put yourself out there in the following places: Meetings, emails, networking events. Introduce yourself when you meet people face-to-face or virtually. Additionally, you can participate in volunteer assignments and projects that showcase your expertise and skills.

Are you networking strategically?

Networking regularly and strategically is crucial to building your ideal personal brand. Attend face-to-face or virtual networking events to connect with peers and industry thought leaders. By making connections and providing value in your interactions, you are more likely to be recognized for your personal brand. Attending networking events will help you build your brand. Building your network is easier with platforms like Linkedin.

Are you promoting your personal brand in person?

It is important to build your personal brand both online and offline. How do you showcase your talents and abilities offline? By attending industry events, giving speeches and networking strategically, you can promote your brand in person. Your in-person interactions should take into account how you're perceived.

The bottom line is that it is your own responsibility to know yourself and what you bring to the table, and it really is up to you to do it. Your power lies in your hands. Advancement in your career depends on you. Take ownership!


Naike Moshi is the Country director of CVPeople Tanzania and founder & CEO of Women in Management Africa (WIMA). She is an MBA graduate and holds a dual degree in Human Resource and Business Management from Tennessee Wesleyan University in USA. She started her professional career in a US Tax Consulting firm and has enjoyed challenging, diverse assignments in the management consultancy industry. Contact Naike via Naike Moshi | LinkedIn

More articles by Naike

Featured
Current You vs. Future You: A Journey Worth Embracing
Jul 14, 2024
Current You vs. Future You: A Journey Worth Embracing
Jul 14, 2024
Jul 14, 2024
Being good at what you do is no longer enough
May 10, 2023
Being good at what you do is no longer enough
May 10, 2023
May 10, 2023
5 Questions To Build Your Personal Brand in the Workplace
Mar 26, 2023
5 Questions To Build Your Personal Brand in the Workplace
Mar 26, 2023
Mar 26, 2023
This is how 8C changed me through Personal Branding
Mar 19, 2023
This is how 8C changed me through Personal Branding
Mar 19, 2023
Mar 19, 2023
5 Types of fears that were holding me back in building my personal brand
Jul 31, 2022
5 Types of fears that were holding me back in building my personal brand
Jul 31, 2022
Jul 31, 2022
7 Networking tips for amazing opportunities
Jul 10, 2022
7 Networking tips for amazing opportunities
Jul 10, 2022
Jul 10, 2022
5 Steps to Create Your Personal Brand
Feb 26, 2022
5 Steps to Create Your Personal Brand
Feb 26, 2022
Feb 26, 2022
10 Lessons That I Have Learned In My Career
Dec 4, 2021
10 Lessons That I Have Learned In My Career
Dec 4, 2021
Dec 4, 2021
How to Lean Out Your Recruitment Process 
Nov 28, 2021
How to Lean Out Your Recruitment Process 
Nov 28, 2021
Nov 28, 2021
5 Visibility mistakes women make in the workplace and how to solve them 
Nov 13, 2021
5 Visibility mistakes women make in the workplace and how to solve them 
Nov 13, 2021
Nov 13, 2021
Mistakes Companies Make When Recruiting For Board Members
Nov 6, 2021
Mistakes Companies Make When Recruiting For Board Members
Nov 6, 2021
Nov 6, 2021
7 Strategies to Position Yourself For Board Opportunities
Oct 17, 2021
7 Strategies to Position Yourself For Board Opportunities
Oct 17, 2021
Oct 17, 2021
In Guest Blog Tags Naike Moshi, Personal Brand
← Most People Think Imposter Syndrome Reveals Your Gaps. The Truth Is It Reveals Your GrowthShould it be more about attention management and less about time management? →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.