#WINEOFCOLORSA, founded by Janine Petersen of J9 Wines and Mbali Masike-Malebye of ngiyiMbali Wines in South Africa, is launching its exciting new membership program for emerging wine brands of colour. #WINEOFCOLORSA is a platform that promotes and empowers young emerging wine makers and entrepreneurs in the wine industry through collaboration, education and acceleration by building a transformative sustainable ecosystem in the wine industry for emerging businesses. Since it’s launch, 20 emerging wine brands of colour are already on the program.
Speaking about the launch of the new membership program, #WINEOFCOLORSA co-founder, Mbali Masike-Malebye, said:
“COVID-19 has dramatically affected the wine and hospitality industry in a negative way. Through #WINEOFCOLOURSA initiatives, we restore hope through collaboration with several industries by leveraging of our ability to pull together as entrepreneurs to rebuild our industries, businesses and our country.”
The #WINEOFCOLOURSA membership program offers a range of benefits. It provides its members with support through its partnerships and Affiliates, and creates and shares business opportunities among its members. It is a business support ecosystem that offer its members on going mentorship and support. #WINEOFCOLOURSA lobbies on behalf of its members issues and concerns with industry and government in order to create a sustainable, profitable business environment for its members. In addition, members are also provided access to market opportunities through its partnerships and Affiliates.
What makes #WINEOFCOLOURSA a first of its kind, is that it’s an organization run by two women of colour in South Africa. Founders Janine Petersen and Mbali Masike- Malebye have collectively over 15 years experience in the South African Wine Industry. When they met in 2020, they realized they have experienced similar hardships and have being constantly undermined as South African Women of Colour. Having experienced these hardships and realizing the desperation, lack of knowledge and support required for young South Africans of colour to enter the industry, #WINEOFCOLOURSA was born. They are now working hard to establish an Academy called Black Wines Matter that will specialize in educating young South Africans about wine and the industry.
If you in the wine industry or if you passionate about the industry and creating your own brand, then please contact:
Mbali - WhatsApp 084 962 5503 or email mbali@ngiyimbali.co.za
Janine - WhatsApp 074 701 0000 or email janine@j9.com
To find out more about #WINEOFCOLOURSA, follow the team on: FACEBOOK
