• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Stepping-stones to your goals

October 15, 2022 Melanie Hawken

by Dr Alison Hofer & Angelique Adcock

When students ask me how they should go about achieving their life goals, my answer is always “Work Backwards”. Sometimes you are fortunate enough to have wise people around you to support and guide you. Sometimes you must figure it out yourself, and this is where the “Work backward’ method is just genius.

This mind-opening concept is one I learned at an Education Centre in New Zealand, the Auckland Secondary Schools' Centre (A.S.S.C.), where youth, who were at risk of being permanently expelled from schools, had a last chance to turn their lives around. As a training teacher at University of Auckland’s Education Department, I got to spend time there learning strategies for supporting youngsters who were lost or lacked the motivation to stay at school at all. Many brilliant teachers and youth guidance experts worked there, and of the many invaluable skills I learned there, my favourite was this concept: set goals, and figure out how to get there!

For teenagers the demand to figure out their life goals can be unnerving. But in my career as a lecturer and coach, I have learned that even adults can lose their way. I have lost count of the adult learners I’ve taught who are back at school to re-mould their lives. Our goals and motivation in life can get very frayed as we go along dealing with the realities of adult living. And so, slowly, I adapted the fabulous core concept I learned in New Zealand until I found that it helps to build a map of stepping-stones backwards - toward your life dreams!” It may sound odd, but bear with me. It's a life-changing, and sometimes life-‘saving’ idea!

At the A.S.S.C. they would ask the teens: “Who wants a million dollars?” – of course they all did. Then they followed by asking a simple but brilliant question, “Okay, so how are you going to get it?” The immediate answers, from laughing teens of course, were ‘winning the lotto’ or ‘robbing a bank’. But once the conversation turned more serious - it did not take long to point out to the youth that if they planned their lives right, and applied good work ethic and self- discipline, they could make plans and get there.

So now, when I am approached with this common worry: “I have this dream, but don’t know how to ever achieve it”, I take their goal and we work backwards, plotting out a chart of clear and defined steps to actively take, starting then and there.

Take the example of becoming a professional actor. This is a tricky one because there are no guarantees of success, which is the reason so many parents refuse to let their child even study Drama! However, we need to look at every goal holistically. I ask, “What is it about the dream that makes you feel you want this in your life?” Often the answers to this question are very helpful and revealing. Some young ‘wanna-be’ actors have only thought about fame and money associated with being an A-list actor. For others it may be a certain quality of life that they dream of. Others want a life where they help others understand people better, want to express their emotions or be in wonderful artistic projects. In all cases there are infinite ways to grow an exciting acting career.

Once the goal is established, and all the life benefits of reaching their goal are clear, we need to work out what active, concrete steps they need to take to get there.

We start at the last ‘stepping-stone’ the one they would have been at right before they reached their goal: I ask, “What do you think had to happen just before you reached your goal?” Staying with the example of a young actor, they may say something like, “I get discovered by a director”. My next question would be about the second last stone, “So what position did you put yourself in to get discovered?” The answer here may be that they are in a successful play - think Viola Davies, Hugh Jackman, Morgan Freeman or Judy Dench for example, who all began in the theatre. It can happen that an important director sees the actor working and approaches their agent to offer them an audition in a film or other project. In another career it could be the winning of a court case, the excellent project management that led to that ultimate promotion, or doing what it takes to go run that marathon.

Now, let’s go back to the example of the actor, and look at the stepping-stone needed before they can reach the one that got them ‘discovered’. At this point I ask “How did you get into that play?”, now the answer probably will be something like, “I would have a top agent who got me an audition.. I did a great audition...and got the part”. The next question reveals the previous stepping-stone: “So, how did you get an agent?”, The answer might be, for example, “I excelled at a top Drama Department at University, and then an agent took me onto their books”. The following question I would ask is “Well how did you achieve excellence at Drama School?”. Answer: “I used the talent I knew I had, and then worked extremely hard”. I may then ask “And how did you get into Drama School?”, or “ How did you know you had talent?”. You get the idea? Backwards we go!

Now, you might be wondering: ‘What do you do when they hit a blocking boulder along the path - such as a financial obstacle?” Well, in short I ask, “What did you do to get around that problem”, the answer may be “I took a night job”. I know that those obstacles and boulders can get big, but then smart solutions have to be found. If they are not entirely sure, I guide them, we do research, discuss and draw up the unique map step by step. One actor I know had parents who would not support his acting dreams. So, in answer, to assure them that he would be alright financially, he first qualified as a lawyer, then went to acting school. This could be seen as a major detour, or even a derailing of the initial dream, but, 10 years later, he now balances his legal career and acting work, he is financially secure, but with a happy heart as he acts on TV primarily for the joy and the thrill of it..

Once we have woven our way all the way back to today, a person can see their stepping-stones laid out to success. They can also see that at times they may need to take bypasses and be delayed while they finish a necessary side-step.

It turns out that if we imagine really achieving our goals, it takes a mindful process to put real action steps in place. Interestingly, people often already know what it will take to get reach their dream, and the process points are quite logical and doable. With patience, some grit, and good life balance, we can achieve our dreams moving forward from one steppingstone to the next. But start at the end and work it out backwards!


Angelique Adcock

Dr Alison Hofer

Angelique Adcock is a serial entrepreneur and the owner of Electrocoat in South Africa. The company electrocoats motorcar components using a sophisticated pre-treatment and electro-dip paint process that prevents rust, predominately for the automotive industry. Angelique is also a shareholder in a newly established company called the And Brand Company. This company is a platform to launch ideas, to find dynamic solutions. It is also an umbrella company to exciting subsidiary companies including ‘And Action”.

Dr Alison Hofer has been working in the Television and Theatre industry for 25 years as an actress, presenter, director and writer both in South Africa and New Zealand, as well as having many top international clients. She is a lecturer and specialist acting coach, having worked at New Zealand's Performing Arts School (TAPAC) and Auckland University of Technology. She headed the AFDA Performance Department in Johannesburg and Cape Town, was ACT's Academic Head and lecturer and a Post-Graduate Lecturer at Stellenbosch University. She speaks five languages.

More articles by Angelique and Alison

Featured
Stepping-stones to your goals
Oct 15, 2022
Stepping-stones to your goals
Oct 15, 2022
Oct 15, 2022
Your joyful purpose
Oct 3, 2021
Your joyful purpose
Oct 3, 2021
Oct 3, 2021
Shine Your Light - Yes, Lets!
Mar 21, 2021
Shine Your Light - Yes, Lets!
Mar 21, 2021
Mar 21, 2021
In Guest Blog Tags Alison Hofer, Angelique Adcock, Goals
← How emotionally intelligent is your team? 3 Steps you can take to live by design, not default →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.