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the pride of Africa's women entrepreneurs

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The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi

May 16, 2021 Melanie Hawken
Fearless-Womens-Guide-To-Starting-a-Business-Collage.jpg

Book Review

The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.



In The Fearless Woman’s Guide to Starting a Business, author Ameé Quiriconi takes readers and would-be entrepreneurs on a journey to learn what type of new business they might want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

The Fearless Woman’s Guide to Starting a Business provides real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses―and how you can avoid failure

  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are

  • How to turn your side hustle or hobby into a money-making endeavor

  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Author quotes

Unfortunately, for those that like to follow well-defined steps, there’s no right way of starting a business.

There are lots of business books written by women who have had some challenges in life but fast-tracked themselves to success. I am not that author and this is not that book. Instead, this book is built from the rubble of failures.

You do not have to want to be the CEO of a huge corporation to benefit from this book. Every woman who gets to fulfill her dreams enriches humanity.

About the author

Ameé is an entrepreneur and businesswoman with over 18 years at the helm of many organizations - from small home-based businesses to multi-million dollar companies. In her professional career, she has worked in a variety of seemingly unrelated fields from construction to manufacturing to weddings to healthcare, gaining incredible experience and earning real successes. But it's not her achievements that make her a valued and knowledgeable teacher. It's her failures. After one such personal failing, she took time to solve the mystery of being cursed with great ideas but unable to realize their full potential. And during a two year period, she discovered she was the architect behind her self-sabotage. And that is also the moment she knew what her true purpose is in life. Today, through her work in the fields of psychology and self-improvement, she brings a thought-provoking harmony of practical strategies with the underlying drives that affect women and their business success. Her second book, The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential. 

www.ameequiriconi.com


Why LoA loves it…

If you are starting out on your entrepreneurial journey and want a good does of inspiration, can-do spirit, and absolute ‘tell it like it is’ frankness, then this is a great read. Ameé shares her very personal insights and experiences in building businesses without a parachute, flying solo on the entrepreneurial journey, and surviving to tell the tale. We all know that entrepreneurship can be hard, and we all start out on our journeys full of hope and aspirations, often without a manual to follow. Ameé’s new book is like having that experienced, fellow woman entrepreneur friend along to guide us. This is an honest, refreshing book that tells it like it is in the world of entrepreneurship for women, a great read for those just starting out on their own journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Critical Phases of a Go-To-Market StrategyIris Lezi Munguambe, Mozambique’s wedding and event planner extraordinaire →

CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
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Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
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Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
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Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

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