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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi

May 16, 2021 Melanie Hawken
Fearless-Womens-Guide-To-Starting-a-Business-Collage.jpg

Book Review

The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.



In The Fearless Woman’s Guide to Starting a Business, author Ameé Quiriconi takes readers and would-be entrepreneurs on a journey to learn what type of new business they might want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

The Fearless Woman’s Guide to Starting a Business provides real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses―and how you can avoid failure

  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are

  • How to turn your side hustle or hobby into a money-making endeavor

  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Author quotes

Unfortunately, for those that like to follow well-defined steps, there’s no right way of starting a business.

There are lots of business books written by women who have had some challenges in life but fast-tracked themselves to success. I am not that author and this is not that book. Instead, this book is built from the rubble of failures.

You do not have to want to be the CEO of a huge corporation to benefit from this book. Every woman who gets to fulfill her dreams enriches humanity.

About the author

Ameé is an entrepreneur and businesswoman with over 18 years at the helm of many organizations - from small home-based businesses to multi-million dollar companies. In her professional career, she has worked in a variety of seemingly unrelated fields from construction to manufacturing to weddings to healthcare, gaining incredible experience and earning real successes. But it's not her achievements that make her a valued and knowledgeable teacher. It's her failures. After one such personal failing, she took time to solve the mystery of being cursed with great ideas but unable to realize their full potential. And during a two year period, she discovered she was the architect behind her self-sabotage. And that is also the moment she knew what her true purpose is in life. Today, through her work in the fields of psychology and self-improvement, she brings a thought-provoking harmony of practical strategies with the underlying drives that affect women and their business success. Her second book, The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential. 

www.ameequiriconi.com


Why LoA loves it…

If you are starting out on your entrepreneurial journey and want a good does of inspiration, can-do spirit, and absolute ‘tell it like it is’ frankness, then this is a great read. Ameé shares her very personal insights and experiences in building businesses without a parachute, flying solo on the entrepreneurial journey, and surviving to tell the tale. We all know that entrepreneurship can be hard, and we all start out on our journeys full of hope and aspirations, often without a manual to follow. Ameé’s new book is like having that experienced, fellow woman entrepreneur friend along to guide us. This is an honest, refreshing book that tells it like it is in the world of entrepreneurship for women, a great read for those just starting out on their own journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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CELEBRATING 10 YEARS


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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
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Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
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Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
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Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
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Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
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Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
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Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
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Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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