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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi

May 16, 2021 Melanie Hawken
Fearless-Womens-Guide-To-Starting-a-Business-Collage.jpg

Book Review

The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.



In The Fearless Woman’s Guide to Starting a Business, author Ameé Quiriconi takes readers and would-be entrepreneurs on a journey to learn what type of new business they might want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

The Fearless Woman’s Guide to Starting a Business provides real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses―and how you can avoid failure

  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are

  • How to turn your side hustle or hobby into a money-making endeavor

  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Author quotes

Unfortunately, for those that like to follow well-defined steps, there’s no right way of starting a business.

There are lots of business books written by women who have had some challenges in life but fast-tracked themselves to success. I am not that author and this is not that book. Instead, this book is built from the rubble of failures.

You do not have to want to be the CEO of a huge corporation to benefit from this book. Every woman who gets to fulfill her dreams enriches humanity.

About the author

Ameé is an entrepreneur and businesswoman with over 18 years at the helm of many organizations - from small home-based businesses to multi-million dollar companies. In her professional career, she has worked in a variety of seemingly unrelated fields from construction to manufacturing to weddings to healthcare, gaining incredible experience and earning real successes. But it's not her achievements that make her a valued and knowledgeable teacher. It's her failures. After one such personal failing, she took time to solve the mystery of being cursed with great ideas but unable to realize their full potential. And during a two year period, she discovered she was the architect behind her self-sabotage. And that is also the moment she knew what her true purpose is in life. Today, through her work in the fields of psychology and self-improvement, she brings a thought-provoking harmony of practical strategies with the underlying drives that affect women and their business success. Her second book, The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential. 

www.ameequiriconi.com


Why LoA loves it…

If you are starting out on your entrepreneurial journey and want a good does of inspiration, can-do spirit, and absolute ‘tell it like it is’ frankness, then this is a great read. Ameé shares her very personal insights and experiences in building businesses without a parachute, flying solo on the entrepreneurial journey, and surviving to tell the tale. We all know that entrepreneurship can be hard, and we all start out on our journeys full of hope and aspirations, often without a manual to follow. Ameé’s new book is like having that experienced, fellow woman entrepreneur friend along to guide us. This is an honest, refreshing book that tells it like it is in the world of entrepreneurship for women, a great read for those just starting out on their own journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Critical Phases of a Go-To-Market StrategyIris Lezi Munguambe, Mozambique’s wedding and event planner extraordinaire →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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