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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi

May 16, 2021 Melanie Hawken
Fearless-Womens-Guide-To-Starting-a-Business-Collage.jpg

Book Review

The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.



In The Fearless Woman’s Guide to Starting a Business, author Ameé Quiriconi takes readers and would-be entrepreneurs on a journey to learn what type of new business they might want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

The Fearless Woman’s Guide to Starting a Business provides real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses―and how you can avoid failure

  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are

  • How to turn your side hustle or hobby into a money-making endeavor

  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Author quotes

Unfortunately, for those that like to follow well-defined steps, there’s no right way of starting a business.

There are lots of business books written by women who have had some challenges in life but fast-tracked themselves to success. I am not that author and this is not that book. Instead, this book is built from the rubble of failures.

You do not have to want to be the CEO of a huge corporation to benefit from this book. Every woman who gets to fulfill her dreams enriches humanity.

About the author

Ameé is an entrepreneur and businesswoman with over 18 years at the helm of many organizations - from small home-based businesses to multi-million dollar companies. In her professional career, she has worked in a variety of seemingly unrelated fields from construction to manufacturing to weddings to healthcare, gaining incredible experience and earning real successes. But it's not her achievements that make her a valued and knowledgeable teacher. It's her failures. After one such personal failing, she took time to solve the mystery of being cursed with great ideas but unable to realize their full potential. And during a two year period, she discovered she was the architect behind her self-sabotage. And that is also the moment she knew what her true purpose is in life. Today, through her work in the fields of psychology and self-improvement, she brings a thought-provoking harmony of practical strategies with the underlying drives that affect women and their business success. Her second book, The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential. 

www.ameequiriconi.com


Why LoA loves it…

If you are starting out on your entrepreneurial journey and want a good does of inspiration, can-do spirit, and absolute ‘tell it like it is’ frankness, then this is a great read. Ameé shares her very personal insights and experiences in building businesses without a parachute, flying solo on the entrepreneurial journey, and surviving to tell the tale. We all know that entrepreneurship can be hard, and we all start out on our journeys full of hope and aspirations, often without a manual to follow. Ameé’s new book is like having that experienced, fellow woman entrepreneur friend along to guide us. This is an honest, refreshing book that tells it like it is in the world of entrepreneurship for women, a great read for those just starting out on their own journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Critical Phases of a Go-To-Market StrategyIris Lezi Munguambe, Mozambique’s wedding and event planner extraordinaire →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp
Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co
Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac
Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br
Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s
Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Black Mamba Foods

Chilli Heaven…Spice up your life and your favourite foods by cooking up some great chilli-based recipes using some of the finest chilli sauces and new Hot Honey from Black Mamba Foods in Eswatini. The comp Image of the Day / AAKS / Luxury accessories…We just have to share one of our favourite accessories of the year so far, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We love se Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Food Lounge Mz

Glamorous fruit gifting…For all those lovers of great hand-made chocolates, look no further than Food Lounge Mz in Mozambique, founded by Kátia Agy. Previously known as a singer and TV presenter, K&aac Image of the Day / Adèle Dejak 

Eye-catching accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The br Image of the Day / The Joinery

Sustainable Summer Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Bush Princess

Ethical luxury accessories…We think this Mara bag from the creative Charlotte Lefebvre, founder of Bush Princess in Kenya, is perfect for any occasion. Bush Princess is an ethical fashion brand, committed to s Image of the Day / Khokho Collection

Summer Tote Bag…We love this super stylish woven summer tote bag, perfect for the weekend from Khokho Collection, founded by social entrepreneurs Philippa Thorne, Sapna Shah and master weaver Zinhle Vilaka Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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