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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi

May 16, 2021 Melanie Hawken
Fearless-Womens-Guide-To-Starting-a-Business-Collage.jpg

Book Review

The Fearless Woman’s Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic and Unstoppable Entrepreneur by Ameé Quiriconi is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires. It’s a book for startup business women who get honest with themselves about their reasons for wanting to start a business.



In The Fearless Woman’s Guide to Starting a Business, author Ameé Quiriconi takes readers and would-be entrepreneurs on a journey to learn what type of new business they might want to lead. Through a combination of data, neuroscience, true stories, humor, and the type of frankness that you would expect from your best girlfriend, this book helps you determine the real reasons and motivations behind starting a business―and then dares you to dream big about what being the head of a woman-owned business can do for you.

The Fearless Woman’s Guide to Starting a Business provides real tools for real women in business. When creating a start-up, it can be difficult to stay the course―to choose yourself and stay motivated on the hardest days. Ameé Quiriconi, author and entrepreneur behind the One Broken Mom podcast, has your back.

In The Fearless Woman’s Guide to Starting a Business, learn about:

  • The main reasons business owners report why they closed their businesses―and how you can avoid failure

  • Specific techniques and insights needed for building a startup and brand that is authentic to who you are

  • How to turn your side hustle or hobby into a money-making endeavor

  • Strategies for navigating the sometimes-hostile world business women live and work in every day

Author quotes

Unfortunately, for those that like to follow well-defined steps, there’s no right way of starting a business.

There are lots of business books written by women who have had some challenges in life but fast-tracked themselves to success. I am not that author and this is not that book. Instead, this book is built from the rubble of failures.

You do not have to want to be the CEO of a huge corporation to benefit from this book. Every woman who gets to fulfill her dreams enriches humanity.

About the author

Ameé is an entrepreneur and businesswoman with over 18 years at the helm of many organizations - from small home-based businesses to multi-million dollar companies. In her professional career, she has worked in a variety of seemingly unrelated fields from construction to manufacturing to weddings to healthcare, gaining incredible experience and earning real successes. But it's not her achievements that make her a valued and knowledgeable teacher. It's her failures. After one such personal failing, she took time to solve the mystery of being cursed with great ideas but unable to realize their full potential. And during a two year period, she discovered she was the architect behind her self-sabotage. And that is also the moment she knew what her true purpose is in life. Today, through her work in the fields of psychology and self-improvement, she brings a thought-provoking harmony of practical strategies with the underlying drives that affect women and their business success. Her second book, The Fearless Woman's Guide to Starting a Business: What Every Woman Needs to Know to be a Courageous, Authentic, and Unstoppable Entrepreneur, is her firm step forward towards helping other women learn how to unlock their real, life-changing potential. 

www.ameequiriconi.com


Why LoA loves it…

If you are starting out on your entrepreneurial journey and want a good does of inspiration, can-do spirit, and absolute ‘tell it like it is’ frankness, then this is a great read. Ameé shares her very personal insights and experiences in building businesses without a parachute, flying solo on the entrepreneurial journey, and surviving to tell the tale. We all know that entrepreneurship can be hard, and we all start out on our journeys full of hope and aspirations, often without a manual to follow. Ameé’s new book is like having that experienced, fellow woman entrepreneur friend along to guide us. This is an honest, refreshing book that tells it like it is in the world of entrepreneurship for women, a great read for those just starting out on their own journeys. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Critical Phases of a Go-To-Market StrategyIris Lezi Munguambe, Mozambique’s wedding and event planner extraordinaire →

CELEBRATING 10 YEARS


LATEST PODCAST

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Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Marabou Essentials

African print accessories…We love the celebration of African printed cloth in these handmade fashion accessories created by South African brand Marabou Essentials, founded by Fentse Mokale. This passion-f Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

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