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the pride of Africa's women entrepreneurs

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No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

April 6, 2025 Melanie Hawken

Catherine Cowart Roe

Book Review

In her new book, No More 24/7: Entrepreneurs, Take Your Life Back, author Catherine Cowart Roe challenges the expectation in society that, as entrepreneurs we need to be available 24/7. She says, this isn't true! Being on call for your business is actually undermining your growth and productivity. Setting and maintaining boundaries and limits is the key to success. No More 24/7 provides a path with actionable steps for busy entrepreneurs like yourself to reclaim your freedom. Through these practices, you will take control of your life and become more efficient than before.


In No More 24/7: Entrepreneurs, Take Your Life Back, author Catherine Cowart Roe provides some fascinating insights and techniques to learn how to take your life back, whilst still building your business. In this book, you will learn:

  • How to use your mental capacity to schedule efficiently

  • How to set and maintain boundaries

  • How to use tools and automations for success

  • When to multitask for different activities

  • When to hire and allocate work

  • How to be both consistent and flexible in various situations

  • How to perform periodic self-evaluation to improve processes

  • How to avoid the fatal combo

Catherine invites you to stand up against the status quo and say no more 24/7!

Author Quotes

Technological advances have created instant access to anyone and anything. The pressure to be always on call combined with that instant access pushes entrepreneurs to work all the time.

Being on call for your business is undermining your success. The solution is to set and maintain boundaries for work. This is how you can take back your life and reclaim your freedom while becoming more efficient and successful than before.

In this book I will show you that you don’t have to go along with the status quo. It takes time and practice, but you can stand up for your free time.

About the author

Catherine Cowart Roe is a CPA and a management efficiency expert based in New Orleans, Louisiana. She has over fifteen years of experience in public accounting, business organization and management, and academia. She is the sole founder of Cowart Roe CPA, a concierge CPA firm, and Cowart Roe Academy, a business management and financial literacy education services provider. She holds a master's degree in accounting with an emphasis in taxation, as well as bachelor's degrees in accounting and business administration with a minor in management. When she's not on the clock, she enjoys running, writing and performing music, and spending time with her family.

www.cowartroecpa.com


Why LoA loves it…

Every woman entrepreneur will tell you that it is a constant challenge trying to build a successful business whilst also navigating building a healthy, happy personal life and raising a family. It is a constant juggling act, and one that often requires women to be online and available 24/7. Author and entrepreneur Catherine Cowart Roe believes that there is another way, and that it’s possible to build a business and take your life back at the same time. If you are trying to get a better balance in life and business, this is a must-read book. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
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Statement earrings… Introducing The Aventurina Earrings by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear ate Image of the Day / Uzuri K & Y

Handcrafted eco-footwear…We love the ethos of Uzuri K & Y in Rwanda, an impact driven  footwear manufacturing business founded by entrepreneurs Kevine Kagirimpundu and Ysolde Shimwe. They are changing li Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nebü

Pure gold heritage…Helen Viljoen is the founder of Nebü, a transparently priced, pure investment-grade gold jewellery brand inspired by and made in South Africa. Helen creates legacy pieces for clients that w Image of the Day / Afropian

Statement dressing…If you want to make a fashion statement, then how better to do that than with this dramatic bark-cloth dress by Afropian, the Pan-African lifestyle brand founded by Cameroonian entrepreneur Horte Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the uber-talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stopping co Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol Image of the Day / Adele’s Mohair

Mohair magic….Lovers of fine mohair will adore these beautiful, luxury yarns, courtesy of Adele’s Mohair, founded by Adele Cutten in the Eastern Cape of South Africa. She has built a highly succes Image of the Day / Kwesh

Relaxed style…We love these stylish yet relaxed Kwanza pants and matching tops from Juliana Nasasira, the Ugandan fashion designer and founder of Kwesh. Juliana launched Kwesh in 2012, a fashion brand focused on creat Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia

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