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Lioness Launch / South African company Waystd launches new sustainable range of face masks

June 21, 2020 Melanie Hawken
Lynn Munitich (L) and Lee Barker (R), founders of WAYSTD (South Africa)

Lynn Munitich (L) and Lee Barker (R), founders of WAYSTD (South Africa)

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South Africa based company Waystd has created a sustainable solution for waste, whereby it uses the PET plastics to create products that have an educational message to them, as well as helping the state of the environment. The company is currently launching with the production of face masks to start with, and will then go on to make a wider range of products. Current future product samples include a pen and ruler set that will have the educational message that they were made from plastic bottles, etc, to aid both learning and environmental awareness.

What makes the newly launched range of face masks different in the marketplace is that they are three layered face masks made out of recycled plastic bottles. To get an appreciation of the positive environmental impact made from this range of face masks, it takes three x 2 litre plastic bottles to make five masks. The accompanying mask filters use one x 2 litre bottles to make 60 filters. 

The aspirations for the business are to create a product that brings education and awareness to the youth, businesses, communities and consumers around the consumption and recycling of all plastic products. To be able to create jobs through the  brand. To empower people through WAYSTD franchises, all with different product ranges of WAYSTD. Mostly to change the concept of waste being negative and turn it into something positive that can change the way we live! The Waystd range of products can be purchased online at http://www.waystd.com and via vending machines. 

Speaking about her vision for the business, co-founder Lynn Munitich says:

“WAYSTD® at its core, is a group of ordinary people striving to achieve extraordinary things. WAYSTD® started off as a small group of women with a single goal and has flourished into a network of like-minded individuals who are serious about recycling. We've all seen it; it's everywhere, ban plastic, stop plastic production, down with the plastic machine. But the reality is that plastic won't just disappear overnight, nor will production of products containing plastic. It is up to us to find viable, eco-friendly solutions for the use & reuse of the plastic waste we generate daily as a society. WAYSTD® not only focuses on the production of recycled products, but on the education of businesses, communities & consumers, ensuring that awareness is created around the consumption and recycling of all plastic products.”

Find out more

WEBSITE | FACEBOOK | INSTAGRAM | EMAIL lynn@waystd.com

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In Lioness Launch Tags South Africa
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