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LIONESS LAUNCH: New Pregnancy App and Mobile Solution launched for African women

August 18, 2019 Melanie Hawken
Jacqueline Rogers, founder of My Pregnancy Journey (South Africa)

Jacqueline Rogers, founder of My Pregnancy Journey (South Africa)

This month sees successful South African serial entrepreneur, Jacqueline Rogers, launching a new educational pregnancy app and mobile solution, My Pregnancy Journey, for Africa’s women.


According to STATSA, 1 million babies are born in South Africa every year alone. According to Unicef, by 2050 a quarter of the world’s population will be African, yet this sector of African pregnancies are currently being overlooked. Entrepreneur Jacqueline Rogers has identified a huge gap to supply valuable information that is focused on the continent and its unique challenges. My Pregnancy Journey as a business concept is an educational pregnancy App and mobile solution for South Africa and the rest of Africa’s women. 

With technology growing at a faster rate than ever and becoming the way of life, the accessibility of phones and information via mobile is becoming a reality for people all across Africa. The My Pregnancy Journey app solution brings pregnancy and technology together. This new mobile application allows for mass communication and can reach everyone, anywhere. Jacqueline’s aim through the app is to influence and support African moms in a positive way and also guide them on a range of other relevant topics such as contraception information, parenting tips, education, health, and so much more.

Speaking about the My Pregnancy Journey app, Jacqueline says:

“Africa has the highest rate in adolescent pregnancies, HIV infections and birth deaths due to a lack of information, a factor that affects the health, education and earning potential of millions of African girls. The only other pregnancy apps available are all internationally based apps and none of them are focused on Africa or any other third world countries. They only focus on first world issues, whereas we are targeting specifically third world issues. The internationally based apps are not linked to our needs, medication, hospitals, products, metric systems, services and languages. With My Pregnancy Journey, we have created a relevant, informative, feminine, beautiful looking and easy to use app. We are giving our moms information on everything pregnancy from A-Z.”

My Pregnancy Journey’s aim is to reach as many pregnant women as possible; and to positively impact as many lives as possible. This mobile solution also targets some of the Sustainable Development Goals set out by the UN in 2015 to be achieved by 2030.

The My Pregnancy Journey app will be available on app stores, Google Play Store and the Apple iStore.

My Pregnancy Journey founder, Jacqueline Rogers, says: 

“We want to change Africa one Pregnancy at a time’'

Find out more

WEBSITE | FACEBOOK | TWITTER | INSTAGRAM | EMAIL jacqueline_rogers@yahoo.com

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In Lioness Launch Tags South Africa, Technology, Apps
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Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t
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Mini Box Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric con
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Image of the Day / Midunu Chocolates

Chocolate love…We are big chocolate lovers at Lionesses of Africa, so we love these beautiful looking and fabulous tasting chocolates from Midunu Chocolates in Ghana, handcrafted by entrepreneur and chocol Image of the Day / Adele’s Mohair

Mohair magic….Lovers of fine mohair will adore these beautiful, luxury yarns, courtesy of Adele’s Mohair, founded by Adele Cutten in the Eastern Cape of South Africa. She has built a highly succes Image of the Day / Kwesh

Relaxed style…We love these stylish yet relaxed Kwanza pants and matching tops from Juliana Nasasira, the Ugandan fashion designer and founder of Kwesh. Juliana launched Kwesh in 2012, a fashion brand focused on creat Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Yococo

Vegan ice-cream heaven…If you are ice cream lovers like we are here at Lionesses of Africa, you will love the vegan ice cream from Yococo in South Africa, created by the talented Sinenhlanhla Ndlela. She is proving t Image of the Day / The Joinery

Mini Box Tote…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric con Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery and accessories brand was found Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

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