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LIONESS LAUNCH: New brand of proudly South African traditional peanut butters launched by Eden All Natural Butters

July 6, 2019 Melanie Hawken
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Lovers of peanut butter in South Africa are in for a real treat this month as local company, Eden All Natural Butters, founded by entrepreneur Debbie Ncube, is extending beyond its traditional peanut butter and into an exciting new range of taste sensations.


Eden All Natural Butters, based in South Africa, manufactures a popular range of Natural Butters, specializing particularly in peanut butter. However, it also offers discerning customers a range in Almond, Cashew and Macadamia, available only upon request. This month sees the range being expanded to include such delicious, all natural taste combinations as:

- Cinnamon and Raisin
- Honey Peanut Butter
- Choc Chip Peanut Butter
- Crunchy Peanut Butter
- Smooth Peanut Butter

So, what makes Eden All Natural Butters different from other competitors in the marketplace? Well, they are exactly that - all natural, non preserved, with no additives and flavorings, no hydrogenated oil, and no salt and sugar.

The Eden All Natural Butter range has already been launched in Western Cape, and now the distribution has been extended to launches in Pick n’ Pay Gauteng and Kwa-Zulu Natal from the 25th of March 2019. 

Speaking about the launch of this new, expanded product range, founder Debbie Ncube said:

“The inspiration for creating the Eden All Natural Butter range was a very personal one. After having lost many friends to lifestyle diseases, I chose to change my lifestyle and to live a more healthy lifestyle - that meant changing my diet, eating less processed foods and more of wholesome healthy food. One of my favorite spreads was peanut butter, and I used peanut butter with everything. However, I found that the peanut butter in the market was highly processed with a lot of sugar, salt and hydrogenated oils, so I chose to make my own as I had been making peanut butter since childhood. That’s how my entrepreneurial journey into making peanut butter started. I always wanted to feed the nation with something different, something healthy, something smoothy and creamy, something that every South African is able to buy.

The new Eden All Natural Butter range can be found at Pick n Pay stores, Spar stores, the Wellness Warehouse and the Eden Online shop.

Founder Debbie Ncube shares her entrepreneurial advice by saying:

“Never ever despise humble beginnings, never ever look down upon yourself, do not let the fear of failure override the excitement of success... You are born to succeed.”

Contact or follow Eden All Natural Butter

WEBSITE | FACEBOOK | EMAIL debbie@eden-cpt.co.za

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