• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough

February 10, 2019 Melanie Hawken
Screen Shot 2019-02-10 at 12.18.31 PM.png

by Deborah Hartung, founder of PivotPeople Tech

Pretty much everywhere you turn these days, you’re confronted with some kind of media telling you to be ‘authentic’ and to always stay true to yourself. As you know, I am personally a major proponent of being unapologetically YOUnique, and my entire brand is built around this ethos. But there is a shadow side that most people never talk about – it’s really tough going sometimes. 


I know what it’s like and want you to know that you’re not alone in feeling it may sometimes be easier just to ‘sell out’ and be who and what they tell you to be. Please don’t relent and please don’t water yourself down to be more popular or to be accepted by more people. Don’t trade your authenticity for popularity. 

Here’s how I handle the challenges: 

Know Yourself 

Self-awareness is obviously the cornerstone of being authentic and aligning all that you do with who you truly are. The fact of the matter is, that none of us are the same today as we were a year ago or five or 10 years ago, because our life experiences change us and our values also change over time. That’s why it’s important to keep re-acquainting yourself with ‘you’ and to realize when its time to let go of a portion of your life or daily practices that no longer serve you. It may be that certain friendships or relationships have run their course or that some of the coping mechanisms you had developed previously, have no place in your life right now and don’t serve to support the woman you are becoming. Its ok to release all of those things with love and to make room for new experiences and new people in your life.

Trust your Intuition

One of the most self-destructive things we all do, is to compare ourselves to others or to try and apply some ‘success formula’ or ‘strategy’ to our journey. Just because a sales strategy worked for one person, doesn’t mean it’s the right thing for you to do. Much like finding the right shoes, one size doesn’t fit all and we need to have faith in our own personal abilities and trust our journey. For me personally, this past year has been a rollercoaster in my professional life and I have had to make some very tough choices – choices that affect not only me, but my entire family as well. I was reminded once again that every single time I didn’t listen to my gut feeling and trust my intuition, things didn’t turn out as favorably as they could have. Being forced into a box and having clients expect me to do things that are out of integrity with who I am, made me physically ill and exhausted me emotionally. It wasn’t worth the money. 

Follow your own Path 

I honestly believe that each of us has a unique purpose in this life and we each have our own route and our own path to follow. When confronted with so many different choices and seeing what others are doing, it is easy to want to just do a bit of everything and hope that we will find the right path. I have learned that that is not how the journey works. As hard as it is sometimes seeing other women doing all kinds of things that I believe I should be doing, I remind myself that they are following their path and I need to stay in my own lane and do the things that make my soul sing. 

When you are doing something that isn’t aligned with your values and your purpose, you can feel it. Please learn to trust that feeling and to trust yourself and your purpose, even when it would be so much easier to just follow the formula or do what you’re being told to do. I know it’s not easy walking away from people or opportunities, but it is necessary to do so if those are not the right people or opportunities for you. You will bloom in your own time and in the environment that is right for you. You just need to keep on being your unique, beautiful, flawed, resilient and magical self and don’t give up on her for anything or anyone.


aZU0_D3o_400x400.jpg

Deborah Hartung is a consultant, coach, author and speaker, and the founder of Pivot PeopleTech. She loves helping entrepreneurs  find their unique voice and leadership style in order to empower them to create amazing places where people truly want to work. She has spent the majority of her career in HR and labour relations management and consulting, gaining experience in all fields related to the human experience in the workplace. While her main focus remains on consulting, coaching and training in the HR and labour relations space, Deborah is passionate about people and technology and the opportunities for the advancement of humanity in the digital age.  Professionally, Deborah is known as an HR turnaround specialist with a proven track record in improving workplace culture, employee engagement and organisational effectiveness. www.pivotpeopletech.co.za

 

More articles by Deborah

Featured
Women Working Better: 3 things you can do right now to ease the overwhelm on yourself and your team
Jul 15, 2020
Women Working Better: 3 things you can do right now to ease the overwhelm on yourself and your team
Jul 15, 2020
Jul 15, 2020
5 Tips to reducing the stress of being “Always On”
Jun 2, 2019
5 Tips to reducing the stress of being “Always On”
Jun 2, 2019
Jun 2, 2019
Can I Get a Connection? 3 Tips to Overcoming Loneliness  in a Digital Age
Feb 14, 2019
Can I Get a Connection? 3 Tips to Overcoming Loneliness  in a Digital Age
Feb 14, 2019
Feb 14, 2019
Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough
Feb 10, 2019
Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough
Feb 10, 2019
Feb 10, 2019
Defeat your fears and reach new heights
Nov 24, 2018
Defeat your fears and reach new heights
Nov 24, 2018
Nov 24, 2018
Dealing with Disappointment: Just Let It Flow
Oct 21, 2018
Dealing with Disappointment: Just Let It Flow
Oct 21, 2018
Oct 21, 2018
The importance of celebrating success: an overlooked, yet powerful motivator
Sep 29, 2018
The importance of celebrating success: an overlooked, yet powerful motivator
Sep 29, 2018
Sep 29, 2018
The Solopreneur's guide to sanity: 5 must have’s if you are a One Woman Show
Jul 20, 2018
The Solopreneur's guide to sanity: 5 must have’s if you are a One Woman Show
Jul 20, 2018
Jul 20, 2018
Finding balance between work and life
Jun 29, 2018
Finding balance between work and life
Jun 29, 2018
Jun 29, 2018
Tough times never last, tough women do! 5 Tips for surviving tough times in business and life.
Jun 17, 2018
Tough times never last, tough women do! 5 Tips for surviving tough times in business and life.
Jun 17, 2018
Jun 17, 2018
3 Health Benefits of Forgiveness and Letting Go
May 17, 2018
3 Health Benefits of Forgiveness and Letting Go
May 17, 2018
May 17, 2018
3 Tips to overcoming Procrastination and clearing your to-do list
Mar 20, 2018
3 Tips to overcoming Procrastination and clearing your to-do list
Mar 20, 2018
Mar 20, 2018
In Guest Blog Tags Deborah Hartung
← Essential Read: The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career by Sanyin SiangManaging and Growing Millennials in the Workplace  →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.