• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough

February 10, 2019 Melanie Hawken
Screen Shot 2019-02-10 at 12.18.31 PM.png

by Deborah Hartung, founder of PivotPeople Tech

Pretty much everywhere you turn these days, you’re confronted with some kind of media telling you to be ‘authentic’ and to always stay true to yourself. As you know, I am personally a major proponent of being unapologetically YOUnique, and my entire brand is built around this ethos. But there is a shadow side that most people never talk about – it’s really tough going sometimes. 


I know what it’s like and want you to know that you’re not alone in feeling it may sometimes be easier just to ‘sell out’ and be who and what they tell you to be. Please don’t relent and please don’t water yourself down to be more popular or to be accepted by more people. Don’t trade your authenticity for popularity. 

Here’s how I handle the challenges: 

Know Yourself 

Self-awareness is obviously the cornerstone of being authentic and aligning all that you do with who you truly are. The fact of the matter is, that none of us are the same today as we were a year ago or five or 10 years ago, because our life experiences change us and our values also change over time. That’s why it’s important to keep re-acquainting yourself with ‘you’ and to realize when its time to let go of a portion of your life or daily practices that no longer serve you. It may be that certain friendships or relationships have run their course or that some of the coping mechanisms you had developed previously, have no place in your life right now and don’t serve to support the woman you are becoming. Its ok to release all of those things with love and to make room for new experiences and new people in your life.

Trust your Intuition

One of the most self-destructive things we all do, is to compare ourselves to others or to try and apply some ‘success formula’ or ‘strategy’ to our journey. Just because a sales strategy worked for one person, doesn’t mean it’s the right thing for you to do. Much like finding the right shoes, one size doesn’t fit all and we need to have faith in our own personal abilities and trust our journey. For me personally, this past year has been a rollercoaster in my professional life and I have had to make some very tough choices – choices that affect not only me, but my entire family as well. I was reminded once again that every single time I didn’t listen to my gut feeling and trust my intuition, things didn’t turn out as favorably as they could have. Being forced into a box and having clients expect me to do things that are out of integrity with who I am, made me physically ill and exhausted me emotionally. It wasn’t worth the money. 

Follow your own Path 

I honestly believe that each of us has a unique purpose in this life and we each have our own route and our own path to follow. When confronted with so many different choices and seeing what others are doing, it is easy to want to just do a bit of everything and hope that we will find the right path. I have learned that that is not how the journey works. As hard as it is sometimes seeing other women doing all kinds of things that I believe I should be doing, I remind myself that they are following their path and I need to stay in my own lane and do the things that make my soul sing. 

When you are doing something that isn’t aligned with your values and your purpose, you can feel it. Please learn to trust that feeling and to trust yourself and your purpose, even when it would be so much easier to just follow the formula or do what you’re being told to do. I know it’s not easy walking away from people or opportunities, but it is necessary to do so if those are not the right people or opportunities for you. You will bloom in your own time and in the environment that is right for you. You just need to keep on being your unique, beautiful, flawed, resilient and magical self and don’t give up on her for anything or anyone.


aZU0_D3o_400x400.jpg

Deborah Hartung is a consultant, coach, author and speaker, and the founder of Pivot PeopleTech. She loves helping entrepreneurs  find their unique voice and leadership style in order to empower them to create amazing places where people truly want to work. She has spent the majority of her career in HR and labour relations management and consulting, gaining experience in all fields related to the human experience in the workplace. While her main focus remains on consulting, coaching and training in the HR and labour relations space, Deborah is passionate about people and technology and the opportunities for the advancement of humanity in the digital age.  Professionally, Deborah is known as an HR turnaround specialist with a proven track record in improving workplace culture, employee engagement and organisational effectiveness. www.pivotpeopletech.co.za

 

More articles by Deborah

Featured
Women Working Better: 3 things you can do right now to ease the overwhelm on yourself and your team
Jul 15, 2020
Women Working Better: 3 things you can do right now to ease the overwhelm on yourself and your team
Jul 15, 2020
Jul 15, 2020
5 Tips to reducing the stress of being “Always On”
Jun 2, 2019
5 Tips to reducing the stress of being “Always On”
Jun 2, 2019
Jun 2, 2019
Can I Get a Connection? 3 Tips to Overcoming Loneliness  in a Digital Age
Feb 14, 2019
Can I Get a Connection? 3 Tips to Overcoming Loneliness  in a Digital Age
Feb 14, 2019
Feb 14, 2019
Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough
Feb 10, 2019
Born to Stand Out: 3 Tips to Remaining Authentic when the Going Gets Tough
Feb 10, 2019
Feb 10, 2019
Defeat your fears and reach new heights
Nov 24, 2018
Defeat your fears and reach new heights
Nov 24, 2018
Nov 24, 2018
Dealing with Disappointment: Just Let It Flow
Oct 21, 2018
Dealing with Disappointment: Just Let It Flow
Oct 21, 2018
Oct 21, 2018
The importance of celebrating success: an overlooked, yet powerful motivator
Sep 29, 2018
The importance of celebrating success: an overlooked, yet powerful motivator
Sep 29, 2018
Sep 29, 2018
The Solopreneur's guide to sanity: 5 must have’s if you are a One Woman Show
Jul 20, 2018
The Solopreneur's guide to sanity: 5 must have’s if you are a One Woman Show
Jul 20, 2018
Jul 20, 2018
Finding balance between work and life
Jun 29, 2018
Finding balance between work and life
Jun 29, 2018
Jun 29, 2018
Tough times never last, tough women do! 5 Tips for surviving tough times in business and life.
Jun 17, 2018
Tough times never last, tough women do! 5 Tips for surviving tough times in business and life.
Jun 17, 2018
Jun 17, 2018
3 Health Benefits of Forgiveness and Letting Go
May 17, 2018
3 Health Benefits of Forgiveness and Letting Go
May 17, 2018
May 17, 2018
3 Tips to overcoming Procrastination and clearing your to-do list
Mar 20, 2018
3 Tips to overcoming Procrastination and clearing your to-do list
Mar 20, 2018
Mar 20, 2018
In Guest Blog Tags Deborah Hartung
← Essential Read: The Launch Book: Motivational Stories to Launch Your Idea, Business or Next Career by Sanyin SiangManaging and Growing Millennials in the Workplace  →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Lunar

Stylish sustainable clothing…We have always been big fans of Lunar in South Africa, the sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one of th Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.