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The Smart Money Tribe - An African Woman’s Guide to Making Bank by Arese Ugwu

December 1, 2019 Melanie Hawken
Arese Ugwu

Arese Ugwu

Essential Read

When it comes to making, keeping and growing money, if anyone knows about the challenges facing Africa’s women entrepreneurs, and women in general on the continent in this regard, it’s Arese Ugwu. In her latest book, The Smart Money Tribe, she continues her novel approach to storytelling and educating on financial literacy by sharing the experiences of five young women in Nigeria. Arese’s latest book follows hard on the heels of her previous best-seller, The Smart Money Woman.



Getting to grips with financial literacy and the art of managing and growing money can be hard for many women in Africa. But author award-winning author Arese Ugwu is about to change all that. Her latest novel, The Smart Money Tribe, aims to change the narrative around making money, using the experiences of women characters found in her first successful novel. In this latest story, Arese encourages having a circle of trusted friends with whom you talk about money. She encourages her readers to learn how to earn more, create multiple streams of income, invest together, and keep each other accountable on spending habits. 

With Smart Money Tribe, Arese Ugwu will show you how to assess investment opportunities effectively; to build a valuable network that can earn you money; to position yourself to earn more; to leverage social media to create an income; to build multiple streams of income; and to prepare your business to attract capital. If you want to get to grips with the way you view and manage your money, but you find conventional books on financial literacy hard to get to grips with, then this could be the novel for you.

Author quotes

Listen! Life is hard, the economy is hard, making money is hard. 

Your mind is your most powerful asset, if you harness it, it will be your most useful tool even in the worst of times. 

No matter how hard it gets, try to keep your head in the game and maintain a champions mindset, because once you give in to a negative mindset, you’ve already lost.

Build your tribe. Invest in your circle of friends because the sort of people and relationships you surround yourself with have an impact on your ability to make, keep and grow money.

About the author

In print, online, on screen, and in person, author Arese Ugwu is leading the charge in guiding young African s as they start their journey to financial literacy. The success of her first book, The Smart Money Woman, led her to a wildly successful pan-African book tour and spawned ‘The Smart Money Woman’ television series, of which she is the executive producer. She is also the co-executive producer and host of Business Day’s The Bridge, a contributor to multiple publications, and a sought-after speaker on the continent. Arese serves on several boards including for House of Tara and the Nigeria Higher Education Foundation as a non-executive director, and is an associate member of WIMBIZ. Her experience in working in wealth management in Nigeria led her to build the Smart Money Africa brand, a multimedia financial education platform purpose-built to facilitate African millennials’ conversations about investments, wealth, entrepreneurship, and employment. These powerful conversations motivate young people to learn new and diverse ways to earn, keep, and growth wealth. Arese holds an MSc in Economic Development from University College London and a BSc in Business and Management from Aston Business School Birmingham. She is also an alumni of the Lagos Business School, INSEAD Abu Dhabi, and the London School of Business executive education programs. Ugwu’s work has been featured on Forbes Africa, CNN and BBC Africa.

www.twitter.com/smartmoneyarese


Why LoA loves it….

To meet the irrepressible Arese Ugwu is to meet a woman on a mission - that mission, to educate and inform Africa’s women about the power of learning how to make and manage money. It is an important life lesson, especially for women entrepreneurs on the continent who are trying to make bank each and every day. This interesting new book is Arese’s second, and follows on from her successful first novel that introduced the power of storytelling and relatable character development to engage and inform readers. For all those women who struggle with making money and in turn making that money work for them for the future, this is an easily accessible read that makes this tricky subject easy to understand and applicable in day to day lives. — Melanie Hawken, founder & ceo of Lionesses of Africa

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