In Cowgirl Power, US advertising CEO and cowgirl Gay Gaddis shares insights and examples for women to lead in their lives like fearless, risk-taking cowgirls. She shows them how to enhance and exude confidence, developing personal power on all fronts.
As the owner of one of the largest female-owned independent agencies in the US and former chairman of C200, one of the country's top women's business organizations, Gay Gaddis knows a thing or two about empowerment. Gay's secrets of success have roots in the spirited strength of real cowgirls who were fearless risk-takers in everything they did. They've inspired Gay. As the owner of a fully operational Texas Longhorn Cattle Ranch, Gay is a true cowgirl. And she brings cowgirl power to the boardroom, as well. In Cowgirl Power, Gay shares her story and an inspiring action plan for women who are ready to blaze their own trail in business and in life. Whatever your goals - to start a family or your own business, to climb the corporate ladder, organize community outreach, or run for office, Gay says it all comes down to power: knowing how to develop it and not being afraid to take it when it comes your way. You build your own power through knowledge, hard work, excellence, creativity and good will and Gay's book has the Cowgirl Tool Kit that supplies all the tools to get there!
Gay's book and Cowgirl Power Toolkit will help you blaze a path to success, on your terms:
- Taking responsibility for yourself
- Building your own competence
- Finding your assertiveness
- Designing your own life
- Building a kick-ass culture
- Recognizing good ideas
- Becoming a fearless leader
Author quotes
Cowgirl Power is not about changing you. You are just fine. It's about understanding your strengths, building on them, and unlocking your power to kick ass-your way.
There is nothing more powerful and enduring than earning trust. My business is totally based on trust.
It’s not all roses and bluebirds out there. There are times when you need to reach down into your gut and find the power to push yourself forward to success.
Go with your gut and follow the interesting opportunities, and look for new connections every step of the way. Weave them together in creative, openhearted ways, and go build a successful life.
About the author
Gay Gaddis is CEO and Founder of T3. In 1989, she started her company after cashing in a $16,000 IRA. Today, T3 has offices nationwide and creates innovative digital marketing programs for Fortune 200 clients. T3 is a top-ranked innovation firm and one of the largest agencies owned by a woman. Gay has been nationally recognized for the unique family-friendly policies she has initiated at T3. Gay is on the Board of Directors of Monotype Imaging Holdings and on the Dean's Advisory Council to The University of Texas McCombs School of Business. She is also the first female Chairman of the Texas Business Leadership Council. Gay is a regular contributor to Forbes, and her Texas landscapes have been featured in galleries in New York and Texas. She and her husband own the Double Heart Ranch in the Texas Hill Country.
Why LoA loves it….
Being an entrepreneur takes confidence, and that can often be tested to the limit. US advertising CEO and cowgirl Gay Gaddis has some fascinating and truly unique insights to share on how to boost your confidence in business and in life. She brings all her experience of running both a hugely successful ad agency and a cattle ranch, and demonstrates that it is possible to design your own life with confidence. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa