• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Connect to a Deeper Purpose

October 6, 2015 Melanie Hawken

Keep your eye on the cathedral....

A man stops at a huge construction site and asks one of the workers, 'What are you doing?'.  The worker replies 'I'm laying bricks'.  Still puzzled, the man asks another worker 'What are you doing?'.  This man replies 'I am helping to build a cathedral that will glorify God for centuries'.

Building something new is hard work that will take everything you have got.  If you're just doing it for money or personal gain, you will probably lose steam.  But if you get up every day thinking Today I am helping to make the world a better place you will find the inspiration and energy to get you through the tough times.

 
 

Enshrine your purpose

When Hannes and I realised that Fundamo should focus on the needs of poorer people who were both underserved and overcharged by traditional banks, we talked about coming up with a Bill of Rights for the people we served - saying things like "I have a right to affordable banking.  I have a right to access my banking anywhere via my phone. I have a right to easily and inexpensively transfer money to my family and others".  We never did actually write these down, but the principles stood - and today Fundamo has become Visa's worldwide development centre for serving emerging economies.

Become part of the sharing economy

Ventures that exist only for gain become part of the rat race - a ruthless, competitive, zero-sum world that pits one against another.  But when a venture serves a deeper purpose, it becomes part of the sharing, collaborative economy of like-minded players who help each other to work together for a better world - what Rebecca Solnit calls the Iceberg Economy.  Being part of this ecosystem has become one of the joys of my life as I work with organisations across South Africa who ask 'how can we help' and 'how can we work together'. You leave the rat race and become part of this world when you serve a deeper purpose...

 
 

Neil_Hinrichsen01.png
Neil Hinrichsen is the founder of Koi. An entrepreneur all his life, Neil has cofounded two startups both of which were acquired, and is now working to develop the next generation of entrepreneurs in SA through his Koi platform, comprising a methodology for startups, classes, coffee sessions, mentoring, the KoiTips newsletters and a thriving online group.  He loves working with young entrepreneurs who want to change the world.  Neil also helps Microsoft with their BizSpark programme for top startups, provides mentoring at the Innovation Hub and other incubators, consults with corporates, advises the CSIR in South Africa on commercialising research, is an accredited specialist with the University of Pretoria and serves on the advisory board for Stellenbosch University's LaunchLab incubator. On the personal side he's involved in youth ministry and mentoring township teenagers. Learn more about Koi:  KOI GUIDE | EMAIL neil@koistrategy.com

 

Read more articles by Neil....

Featured
ENTREPRENEUR SMARTS: Protect Yourself with Icebergs
Feb 5, 2017
Neil Hinrichsen
ENTREPRENEUR SMARTS: Protect Yourself with Icebergs
Feb 5, 2017
Neil Hinrichsen
Feb 5, 2017
Neil Hinrichsen
ENTREPRENEUR SMARTS: Mastering Trifocal Execution
Jan 1, 2017
Neil Hinrichsen
ENTREPRENEUR SMARTS: Mastering Trifocal Execution
Jan 1, 2017
Neil Hinrichsen
Jan 1, 2017
Neil Hinrichsen
ENTREPRENEUR SMARTS: Evolve or Die
Dec 18, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Evolve or Die
Dec 18, 2016
Neil Hinrichsen
Dec 18, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Scan the Horizon
Oct 2, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Scan the Horizon
Oct 2, 2016
Neil Hinrichsen
Oct 2, 2016
Neil Hinrichsen
Entrepreneur Smarts: Build a Bicycle First!
Sep 25, 2016
Neil Hinrichsen
Entrepreneur Smarts: Build a Bicycle First!
Sep 25, 2016
Neil Hinrichsen
Sep 25, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Don't Be the Squirrel!
Sep 10, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Don't Be the Squirrel!
Sep 10, 2016
Neil Hinrichsen
Sep 10, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Do the numbers!
Aug 26, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Do the numbers!
Aug 26, 2016
Neil Hinrichsen
Aug 26, 2016
Neil Hinrichsen
Entrepreneur Smarts: Learn from other Ecosystems
Aug 7, 2016
Neil Hinrichsen
Entrepreneur Smarts: Learn from other Ecosystems
Aug 7, 2016
Neil Hinrichsen
Aug 7, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Think about your Ecosystem...
Jul 24, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: Think about your Ecosystem...
Jul 24, 2016
Neil Hinrichsen
Jul 24, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: De-couple Your Business
Jul 17, 2016
Neil Hinrichsen
ENTREPRENEUR SMARTS: De-couple Your Business
Jul 17, 2016
Neil Hinrichsen
Jul 17, 2016
Neil Hinrichsen
In Guest Blog Tags Neil Hinrichsen
← Cartier Women’s Initiative Awards Sub-Saharan Finalists head to ParisOlatorera Oniru - The startup story of a Nigerian entrepreneur on a mission to grow her company to become one of the leading fashion retailers in Africa →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.