More and more consumers are making conscious purchasing decisions with their hard-earned money. They are looking to do business with a company and a brand whose ethos is similar to their own. They want to see greater sustainability in the products they are choosing to buy. These conscious consumers, and they are growing in number globally, are concerned about the environment and the impact their purchases are making. This shift in consumer behaviour is resulting in 3 eco-business trends emerging this year. Trend 1 is in sustainable fashion - millennials and GenZ consumers are leading the growing interest in buying sustainable, not disposable fashion, and supporting niche brands. Trend 2 is the use of recycled plastic to create innovative new raw material - entrepreneurs such as The Joinery in Cape Town are creating cutting edge new eco fabric and sustainable luxury products from recycled plastic bottles. Trend 3 is in sustainable packaging - consumers are looking for products that are not packed in single use plastic, but instead are shipped, packed and displayed in environmentally friendly ways. These trends are being driven by conscious consumers who want to tread more lightly on the earth, and want the businesses and brands they support to do the same.

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