Plan for the long-term

As entrepreneurs, when we prepare our business plans we tend to have a clear vision for what we want to achieve within a clear timeframe. We usually know what the market wants, what needs to be done, how we will deliver our products or services, and what resources we need to allocate to the task. However, so much has now changed in the world economy due to the COVID-19 pandemic. We are no longer in a position where we can predict what will happen to key markets, where new business opportunities will be found, and how customers will react to further such events. Every magazine or newspaper article we read is telling us that the global economy will take anywhere from 18 months to 3 years to get back to some kind of normal. One thing is for sure, we may not be able to predict or control the future, that is out of our hands. But what we can do is plan for the long-term, when this crisis is hopefully over, and play a key role in shaping our own future - whatever that looks like.