Pivot as often as you need to survive

Every day we see great examples of women entrepreneurs who are pivoting their business models in order to survive right now. For those who previously had B2B2C business models, they are now looking at ways to sell directly to their consumers. For example, businesses that used to supply hotels, cafes and restaurants with key ingredients or consumables are now trying to reach consumers directly, making their products available online or by direct delivery. Some breweries, winemakers and distilleries are now selling their products directly to consumers online, instead of their usual supply chain to the hospitality industry. Others are operating click-and-collect services, with consumers ordering their goods online and then collecting them from the source. For many women entrepreneurs, pivoting is the only way to move products that have been sitting in the warehouse waiting for buyers during the current crisis. So if you find yourself in the position where you need cashflow and you have stock to sell, then pivoting your business model could be the answer.