We all usually look forward to it - it’s those final weeks of the year when under normal circumstances some of the best retail business sales are achieved. However, given the huge challenges posed by the COVID-19 pandemic, there is now a rush for retailers large and small to try and make up for lost sales in these days leading up to the festive season next month. As a result, brand marketers are looking at the most effective and direct ways of reaching their customers with special offers, new product launches, tempting discounts, anything to get them into their stores, physically or online. As email inboxes and mobile message boxes start rapidly filling up with marketing mailers from brands trying to sell us every type of gift idea in preparation for the festive season ahead, it can all feel overwhelming! For entrepreneurs trying to gain a foothold in this retail madness, it’s essential to find a way of standing out from the crowd. So why not invite your customers to a free online or in-person consultation or product demonstration; organize a product launch event online or in-store; create a unique experience as a way of getting your products noticed - and importantly sold. Selling experiences, not just products, could be the way to go this year and cut through the retail noise.

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