It’s not always just about the money

For many women entrepreneurs, their business building journeys do not start with a ‘Eureka’ or ‘Lightbulb’ moment, instead they are the result of a measured and well thought out lifestyle decision to start companies to better balance their work and family lives. By choosing to step away from the world of corporate and instead enter the world of entrepreneurship, women have the opportunity to achieve economic independence whilst at the same time satisfying their combined needs to build family and business simultaneously. And it’s not always just about the money - although that’s an important factor. Many women are choosing to run their own businesses from home to better control work and personal lifestyle, and harnessing the power of the digital economy to help them to realize their goals. As creating wealth for the sake of it is often not their primary focus, many women owned businesses remain smaller by choice - and it works for them both on a personal level and for their families.