It’s all about the Experience these days

It’s ironic that in this fast paced world where we increasingly shop on-line from the comfort of our own laptops and smartphones, some of our most exciting and memorable product and brand experiences still happen in-person. I was reminded of this again recently when I visited the Chocoloza chocolate salon in Johannesburg for a wonderful Diamonds and Chocolate evening, organised by Katannuta Diamonds founder, Clare Appleyard and Chocoloza founder Vicki Bain. The event took place in the creative surroundings of the chocolate studio and gave guests the opportunity to view the latest collection of chocolate diamond jewellery and a bespoke collection of handmade chocolates created to accompany each diamond purchase. The experience was insightful, highly enjoyable, and gave guests a real up-close and personal connection with both brands. Creating a memorable brand experience such as this one, whether in-store or through an activation of some sort, can turn customers into fans, and browsers into buyers for the long-term. Customers are interested in knowing who creates the products they love, hearing the stories behind the brands, and feeling a connection that can only really be experienced at first hand. Something to think about when you are launching your next new product or service!