As an entrepreneur, you are your own best sales person - no-one can sell your business and your products like you can. You are emotionally invested in them and your passion for what you do is a high impact tool when harnessed properly, with the power to win customers and investors alike. However, there is a skill to pitching your business successfully and that skill needs to be continually worked on, as does your business story if it is to resonate with those who are listening. When was the last time you practiced your pitch? If you are struggling to remember, then it’s time to revisit it and once again get it ready to showcase to those who are interested in doing business with you. That means updating your business story, getting your facts and figures accurate, practicing your pitch in front of an audience who can help you to critique it, and then polishing it ready for that all important opportunity that will arise. Remember, pitching for success takes work and is a skill you develop and perfect with practice.
