Customers are the lifeblood of your business, look after them!

Any successful business knows that customers are it’s lifeblood. That’s why it’s critical to not only grow your customer base continually, but also to retain those you already have, giving them every reason to stay and grow with you. In many businesses, loyal returning customers can account for 55 to 70 percent of total sales - that is reason enough to ensure you keep them on your business journey. So, how do you improve your customer retention rate and keep those existing customers happy and loyal to your brand? Well, it starts with giving them what they need, something of value to them, something that solves a problem. The trick is to keep communicating with your customers, get that all important feedback, and importantly, seeing where there is the potential to offer something new. Underpinning that approach with great customer service and support for what you have provided to them, plus rewarding them for being loyal customers, will keep them coming back.